[Zoom sur] AR.Drone 2, Parrot Zik … Parrot’s star products in 2012

by bold-lichterman

Parrot sold more than 3.1M products in the fourth quarter and its sales increased by 13% to 280.5M € in 2012, or + 4% on a like-for-like basis. In the fourth quarter, “Consumer Products” represented 60% of the Group’s sales (compared to 54% in Q4 2011), totaling € 132.1 million in sales in 2012 compared to € 133.2 million in 2011.

These results were driven, among other things, by the success of the products Parrot AR.Drone 2 and Parrot zik (+ 13.5% in Q4 2012, to € 43.7 million).

The first, new generation of its famous high-tech quadcopter controllable via Wi-Fi from a smartphone or tablet, was put on sale in May 2012. This gadget, which is located at the crossroads of several areas (model making, video games and augmented reality) is marketed at € 299 . It is equipped with a front camera capable of capturing in 720p and offers: improved stability in flight, the integration of “figures”. It also allows the sending of videos in wi-fi directly to its Drone account. The French firm Parrot has already sold 250,000 connected quadcopters worldwide.


The second, a wireless headphones and hands-free kit, made the buzz at LeWeb’12. Designed by Philippe Starck, the Zik has an active exterior noise control system, a touchscreen control panel, presence sensors, a bone conduction sensor, five microphones and a signal processing processor… A real gem of technology .

New consumer infotainment products, such as Parrot Asteroid, were finalized during 2012 and are in the process of commercial launches. Connected to the Internet, they allow intelligent digitization of the car by embedding navigation, geolocation, music, digital and online radio in a single device, as well as a set of constantly updated driving assistance services: location of stations and gasoline prices, location and availability of parking lots, danger zone warning, traffic info, etc.

Regarding key account activities, 2.7 million products were marketed in the fourth quarter of 2012 to around thirty customers around the world, generating € 28.5 million in turnover.

Henri Seydoux, founder and CEO of Parrot, spoke about the Internet of Things and his Zik headset during LeWeb’12: