YouTube + ZIQY + Viviane Rouvier (ex-Le Point Communication) = INSIDERS
- YouTube is launching paid comments to monetize live videos from creators.
- ZIQY raises 1 million euros.
- In search of the European start-up superstar with Tech5.
- E-sport: 1.5 million user data made public following a cyber attack.
- The most popular cities on Instagram.
- Budgets: NOISE, AIR Paris …
- The nominations: Viviane Rouvier, Nathalie Noulhiane, Chris Allan, Eike Schmidt, Rohit Ghai …
- Online workshop: E-commerce, how to make your site fast and increase sales? January 31 with Quanta.
YouTube wants to reward fans of the most loyal and dedicated creators. For this, the American platform has announced the introduction of a feature to help video creators earn money when they connect with their fans during a live video.
Called “Super Chat”, it allows fans of YouTubers to buy comments that will be pinned for several hours (5 hours maximum) at the top of the Live. These posts will be highlighted, along with the amount the user spent to pin the post.
First launched in beta with a few YouTubers, the feature will be available to all creators in 20 countries around the world from January 31. As for the fans, they will be able to send a “Super Chat” to more than 40 countries.
The start-up ZIQY, specializing in subscription management systems, completed an initial funding round of 1 million euros with Bpifrance and News Invest. Founded in February 2016 by David Azoulay, ZIQY is developing a turnkey Subscription Management Platform for companies facing subscription issues or wishing to switch to an economic model by subscription.
This fundraising will allow the company to invest in R&D and strengthen its workforce.
The payment company Adyen, in partnership with TheNextWeb, is organizing the fourth edition of Tech5. The competition, which seeks to identify very high-growth European start-ups, covers several European countries (France, Germany, Spain, Sweden, the Netherlands and the United Kingdom). In each country, an ambassador serves as a representative. For France, it is Willy Braun, the co-founder of the Daphni investment fund, who takes on this role.
The Tech5 competition made it possible to promote companies like Transferwise, Delivery Hero, or iZettle.
To participate, companies must meet a certain number of criteria (having been created in 2011 or later, having established their head office in one of the countries covered by the competition, and innovating in their market).
Feedback on the 2016 edition:
After a Californian medical center last February and a Canadian university in June, it is the turn of E-sport Entertainment Association, a company specializing in e-sport, to be taken hostage by hackers, according to information from Fortune. The latter, who managed to hack 1.5 million user accounts, demanded the sum of $ 100,000. With the company refusing to pay the ransom, the criminals revealed users’ private data (emails, phone numbers, and private messages).
At around the same time, a university in Los Angeles was also mistaken for a ransomware attack. The school would have yielded to the pressure of hackers, who threatened to delete all the data, and would have paid them $ 28,000, according to Fortune.
Instagram’s photo and video sharing app surpassed 600 million users last December. What are the most popular cities on the social network? This is the question answered by the analysis firm Statista. With 60 million posts incorporating the #NYC hashtag in 2016, New York leads the way, followed closely by London and its 64.5 million #London hashtags. Paris comes in third place, with 55.2 million mentions.
Read also: [Numbers] How many users are there on Instagram?
Foodora chooses NOISE for its first TV campaign in France
German society Foodora, which launched a home meal delivery service, announced the launch of its first television advertising campaign in France. For this one, the company chose the Amsterdam-based agency NOISE, which notably produced spots for Coca-Cola and Warner Bros. The spot produced for Foodora highlights the variety of restaurants offered on the app (Vietnamese, Japanese, American, etc.) through a couple choosing their dinner.
Broadcast since November 2016 in Europe, this campaign has already been broadcast on television in the Netherlands, Finland and Sweden. It will also be screened in theaters in Germany, Austria and Norway from this month. In France, it will be broadcast from January 12 for a period of 10 days. “With this first spot, we want to show all French people the quality and variety of specialties from our partner restaurants as well as the simplicity of our service,” explains Charles d’Harambure, Marketing Director of Foodora France.
Read also: How Foodora intends to expand into French cities
Longchamp chooses AIR Paris for its international communication
Viviane Rouvier arrives at Prisma Media Solutions as Deputy Director of the Creative Room
Viviane Rouvier becomes Deputy Director of the Creative Room at Prisma Media Solutions. As part of her new role, she will be responsible for leading the OPS cross media, licensing and brand publishing teams. Viviane Rouvier was previously customer manager special operations at Le Point Communication.
Nathalie Noulhiane joins Insign as general manager of the communication activity
Insign announces the appointment of Nathalie Noulhiane as general manager of the communication activity. As part of her new functions, she will support brands in their development. Nathalie Noulhiane was previously Global Account Management at Publicis 133.
Chris Allan becomes CEO of SmartFocus
Chris Allan arrives at SmartFocus as CEO. He was previously CEO of Quantum Retail Technology.
Eike Schmidt appointed Technical Director at Brainloop
Brainloop announces the arrival ofEike Schmidt as technical director. He was previously Technical Director for the Products Division at Mach AG.
Rohit Ghai promoted to president of RSA Security
Rohit Ghai becomes president of RSA Security, the security division of Dell Technologies. He was previously CTO, Vice President and General Manager at CA Technologies.
Adrexo is looking for Web & Mobile Product Manager (M / F)
A subsidiary of HOPPS GROUP, the new French player in local delivery, services and communication, at the heart of each territory, ADREXO (20,000 employees, € 280m in turnover) specializes in physical distribution and digital advertising prints for many large distribution brands and point of sale networks.
Develop the product
Define evolutions / improvements and propose new services for the website and mobile applications.
Identify needs and prioritize in accordance with the product strategy
Share the product vision by representing the customer / user
Product performance monitoring
Follow the progress of product developments with the technical team or other stakeholders
Definition of the site’s major KPI’s indicators and their challenge
Definition of objectives around monetization, performance delivered to sellers and buyers
Identification of new areas of development
Study of the levers that impact the conversion rate
January 31 at 11 a.m. with Quanta
After waiting 3 seconds to access a page, 57% of visitors decide to leave your site and they won’t come back! So how can you be sure to capitalize on your valuable traffic without risking losing some of it due to a Web Performance issue?
To know more.