Apple and Yahoo! would be in talks for a strengthened partnership around the provision of data from the second to the first according to the Wall Street Journal, at the origin of the information. Yahoo! has long worked with Apple to provide data to iOS products, including weather and sports scores applications.
This strengthened partnership would this time concern content from Yahoo! News. The company would thus take advantage of the opening represented by the rupture last year of the links between Apple and Google, with in particular the removal of Google Map and Youtube from Apple products, to strengthen its presence on mobile, a new declared strategy of Yahoo! and its CEO Marissa Mayer. The American had multiplied acquisitions in this sector since the start of the year.