BRIEF – Faced with the rise of instant messaging applications, Yahoo! Japan throws in the towel and announces the closure of Yahoo! Messenger. This should be effective from March 26th. Note that the Japanese service and portal are independent from Yahoo! Inc.
While its historical competitors were Skype or MSN Messenger in the 2000s, the noose has tightened in the face of the rise of applications like the Japanese Line – where each account is linked to a telephone number – which counts more. 300 million users in more than 200 countries. In order to monetize its strong audience, the latter even launched into e-commerce last November with Line Mall [à lire également : La cash machine Line se lance dans l’e-commerce avec Line Mall].