Yahoo! acquires ClarityRay to detect fake ads

by bold-lichterman

They are only six and yet managed to attract the attention of a giant. The ClarityRay team has plenty to look forward to for the future: the Israeli start-up which develops software to recognize fraudulent advertisements has just been acquired by Yahoo !, as announced on its website.

clarityray-yahoo

“Join Yahoo! will allow us to take the next steps in our vision, we could not be happier, ”the team rejoices. The amount of the transaction has not been formalized but the journal Times of Israel valued than Yahoo! would have agreed to spend no less than 15 to 25 million dollars to take control of this nugget. Haaretz evokes for its part an envelope of 15 to 20 million.

A profitable start-up the year following its creation

Founded in 2012 by Ido Yablonka, Vadim Zak and Guy Pitelko, Clarity Ray is based in Tel Aviv. It would be profitable since last year. Initially, it offered free content in exchange for pop-up advertising, then quickly reoriented its activity towards the detection of advertising fraud and malware. Integration with Yahoo! will allow the technology to be developed on a larger scale.

RayV already bought in May by Yahoo!

Mid-July, Yahoo! announced the acquisition of Flurry Analytics, an American company founded in 2005 specializing in audience analysis for mobile applications. The transaction would have been around $ 300 million. In May, the American firm headed by Marissa Mayer took control of another Israeli start-up: RayV, specializing in video streaming technology, for around $ 40 million.