Xiaomi is now the third largest smartphone seller in the world
Xiaomi is now the third largest seller of smartphones in the world according to an IDC study which specifies that this is the first time that the Chinese brand has entered the top 5 manufacturers, dominated by Samsung and Apple. Thus, in the third quarter of 2014, the Chinese company sold 17.3 million smartphones worldwide, against 5.6 million units a year earlier at the same period. With such a performance, its global market share rose to 5.3%, just ahead of Lenovo (5.2%) and LG (5.1%), which it managed to exceed.
The research firm emphasizes that Xiaomi’s good figures can be explained in particular by the release of its top-of-the-range Mi4 model in August. IDC specifies, however, that it will be necessary to verify that the company manages to establish itself outside its Chinese borders, the company not yet having a real presence in Europe or the United States, with the exception of a few small initiatives.
Objective: sell 60 million smartphones
At the top of the ranking, Samsung retains its first position at 23.8% of market share (against 32.5% a year ago), with 78.1 million terminals sold, and Apple comes second at 12% (39 , 3 million units), again for the third quarter of the year.
Launched in 2010 by Lei Jun, Xiaomi has managed to gain an important place in the Chinese market thanks to its entry-level models. Thus, four years after its creation, the firm would already total 21% of the Chinese market, exceeding Apple (16%), according to a study by Kantar World Panel. This year, it sets itself the goal ofreach 60 million smartphones sold.