WeChat instant messaging, which has 272 million users worldwide, will be the new playground for Chinese manufacturer Xiaomi, which plans to sell 150,000 Mi3 smartphones at $ 320 there. The offer is staged on Xiaomi’s account and payment is made on WeChat. The stock should go in a few minutes, Xiaomi sold 200,000 smartphones in less than 3 minutes in its last flash sale.
Founded in June 2010, by Lei Jun and Lin Bin, the mobile manufacturer Xiaomi now represents 5% of the smartphone market share, with 20 million smartphones sold in 3 years. Its valuation of 10 billion dollars must delight its investors Temasek, IDG Capital and Qiming Venture Partners.