Wynd tackles the digitalization of physical points of sale

by bold-lichterman

“The digital order taking market (…) is now open to points of sale thanks to our technology”, assures Frenchweb Ismaël Ould, the founder of Wynd. This Parisian start-up is developing a cloud platform whose vocation is to adapt physical stores to the digital age, whether it is for order taking, payment or even loyalty. “It is a technology that responds to changing uses: the fact that consumers are increasingly connected,” explains Ismaël Ould, the co-founder. Wynd is also developing a B2B solution for point of sale management.

Founded in 2013, Wynd now boasts more than 3,500 points of sale using its solution in five countries. Among them are several large accounts among its customers, including the Elior group and the distributor Monceau Fleurs. In the end, Wynd claims to record tens of millions of transactions per month on its platform.

However, the company is not alone in this market. Other players, such as the start-up Tiller Sytem, ​​are also developing solutions to digitize points of sale. To accelerate, Wynd completed a first round of funding of 1.8 million euros in 2014, then a second of 7 million euros in October 2015, in particular with Orange Digital Venture.

Interview with Ismaël Ould, the co-founder of Wynd:

CEO: Ismael Ould

Creation: 2013

Activity: digital solutions for points of sale

Funding: more than 8 million euros raised

Competitor: Tiller System

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