With Perceptio, Apple takes an interest in artificial intelligence

by bold-lichterman

After the takeover of Voice IQ, a British company that publishes a voice assistant, Apple has just got its hands on Perceptio, an American stat-up specializing in artificial intelligence. The information was confirmed by the firm at Apple at Bloomberg. However, the amount of the transaction was not disclosed.

Founded by Nicolas Pinto and Zak Stone, two researchers from MIT, the company works on the development of artificial intelligence solutions, particularly in terms of deep learning. Among the possible uses: the automatic sorting and classification of photos taken from a smartphone.

Calculations on the smartphone

So little information is still available on this start-up, the Re / code site argued in an article published a year ago that the technology developed by Perceptio allows “phones to perform advanced calculations without storing their owners’ data in the cloud.” A solution that would therefore allow the use of facial recognition techniques without the images being sent to external servers (such as those of Facebook or Google for example) to perform the calculations.

A technology that fits in with Apple’s discourse on the use of personal data: “Our model is based on the sale of products. Our model is not based on having information about you. You are not our productTim Cook said last year in a television interview.