With Big data, the virtual employment advisor will optimize the job market

by bold-lichterman

The paradox is known. Despite mass unemployment in France, tens of thousands of jobs, perhaps hundreds of thousands, are not finding takers. And it is not only jobs deemed difficult or precarious that lack candidates.

Regularly, manufacturers point out the deficit in specialties such as mechanics and boiler making. The lack of appeal of certain professions does not explain everything. The job market suffers from a global anticipation problem. Some 30 billion euros are spent on training each year, but according to what logic? By the admission of many “funders”, there is no forward-looking data. The money is there, it is the capacity to use it effectively that is lacking.

A precise photograph of the market

Thanks to the aggregation of job offers on the Internet, it is now possible to know in real time the number of available offers – more than a million in normal times -, sectors, trades, types of contracts, and sometimes wages. This photograph also makes it possible to know at a glance where the jobs are located, which regions offer opportunities and which are affected. Digital therefore provides total market transparency.

Local authorities have understood this and are starting to create their own job sites in order to present all the offers in their agglomeration on a single platform with the aim of making the market more fluid.

Analyze the paths of candidates

Analyzing millions of resumes and millions of job searches will open up unsuspected prospects for candidates. The classic candidate generally defines his search criteria according to his skills and background, an analysis that is often far from exhaustive.

Big data will make it possible to analyze the journeys of tens of thousands of people with similar profiles and thus open up new perspectives. “You are looking for this job, but 25% of people with your background have also gone to this other job and 12% to this third job where there are many more offers”.

A real virtual employment advisor

The power of the algorithms makes it possible to offer assistance to job seekers that is similar to a real virtual employment adviser. The latter will provide information on the skills traditionally sought for each profession. He can then suggest to the candidate to add a key skill in his CV allowing him to stand out, or offer him useful training for his research.

An example: for an administrative assistant, a job where there are a lot of candidates for few offers, the algorithms will identify the key skills that will make the difference, such as the ability to manage emergencies. This will be reported to candidates who can add it to their CV or cover letter. By improving both the quality of supply and demand, digital technology will fluidify and therefore boost the job market.

A new distribution of tasks with Pôle Emploi

The mission of the virtual employment adviser is not to replace his physical counterpart. In terms of employment, people will always have a role to play, especially with audiences furthest from the market. But digital support has advantages for better-integrated audiences to whom it brings speed, exhaustiveness and precision.

Thus, a more optimal distribution of tasks is gradually emerging between Pôle Emploi and private actors. For several years, several voices have been raised for Pôle Emploi to “open” its base of offers to third parties, in particular start-ups.

Thomas Allaire, CEO of JobiJoba

After training as an engineer in computer science and statistics in Vannes, Thomas allaire began his career in the early 2000s in Paris within a large IT service company agency. As web project manager, he supports major accounts (EDF, France Telecom, General Electrics), and start-ups (HiMedia and Direct Média, etc.). In 2007, he founded Jobijoba, in Pessac.