On the occasion of its 10th anniversary, King, global specialist in cross-platform mini-games, claims have 50M active players per day on its online network (King platform, social and mobile networks).
King would therefore be catching up with the giant Zynga and its 54M active players per day claimed in the last quarter, Techcrunch points out.
In addition, in the context of strategic changes, the company is no longer called King.com but simply “King”.
The gaming specialist has also launched two new titles and lifted the veil on a battery of statistics:
- More than 108M people would now play through its online network.
- Nearly 12 billion games are played each month, on mobile and social networks.
- Of the 108M monthly players, nearly 49M would play on their mobiles.