Why Withings wants to make companies its new hunting ground
We know Withings for its blood pressure monitors and connected watches that can be found in consumer electronics stores. However, Eric Carreel’s company is also interested in another market: that of companies, in order to deploy its connected objects. “When 500 people in a company will be equipped with connected bracelets, it is an opportunity to push an internal animation (at the company, editor’s note): people can join teams, compete …”, details Frenchweb Alexis Normand, Director of Health Development at Withings.
“There is a digital experience side, team building, health promotion in the workplace that appeals to more and more French groups, ”he continues. In the United States, employers like IBM have already suggested that some of their employees wear a connected device in addition to health insurance. Competitor Fitbit is also targeting the corporate market with dedicated offers. With its B2B offers, Withings mainly targets companies in the technological, insurance or even pharmaceutical sectors.
But the French IoT nugget also offers B2B2C offers. This is how the SNCF invited passengers on its Transilien lines to download the Withings mobile application to count their steps and win connected objects. The French start-up is also considering health prevention in companies with its connected objects. One way to go further than poster campaigns, even if questions arise in terms of data confidentiality. More details with Alexis Normand, director of health development at Withings.
Founders: Eric Carreel, Cedric Hutchings and Fred Potter
The head office : Issy-les-moulineaux
Activity: connected objects for e-health
Funding: 23.5 million euros raised in 2013