Why France has a card to play in connected tourism
7.4% of French GDP was achieved through tourism in 2013, according to the Directorate-General for Enterprises. In terms of employment, the sector represents 8.3% of full-time equivalent employees. It must be said that with 84.7 million international tourists that year, France has retained its place as the most visited country in the world, ahead of the United States and Spain.
However, at 42.7 billion euros in 2013, France generates less revenue than these two countries which have respectively more than 130 billion euros and 47 billion euros in revenue.
Suddenly, faced with this growth potential, new players want to develop services for foreign tourists… and are betting on 100% digital. Faced with the difficulty of connecting to Wi-Fi networks or the desire to avoid roaming charges, many tourists still resort to traditional guides, rather than mobile applications.
“Traditional guides are very good on paper, but bad on digital. On the other hand, blogs, like My Little Paris or Merci Alfred, do an excellent job, but they are aimed at Parisians. There is therefore a lack for international tourists who only obtain information on the Internet», Explains Sedrik Allani, the founder of Parisianist, an online guide that specifically targets foreign tourists with content on the capital.
What are the challenges in terms of connected tourism? Who are these new actors, digital native, which challenge the Guide du routard and other Lonely Planet, and which arouse the interest of large groups like Air France? Frenchweb went to meet them.