Why companies should improve the user experience of their applications

by bold-lichterman

An average company uses 329 different applications, 60% of which are mobile applications, according to the study “Why smart organizations maximize applications performance», Produced by Brocade, an American company specializing in communication systems for networks, and published this Tuesday, May 3.

The authors of the study sought to assess the performance of the different applications used by companies, whether internally or to interact with their customers (cloud, internal development, management software, etc.), as well as their impact. on the activity of the company. They questioned 440 executives working in companies employing more than 500 employees. Half of them work in the IT department of their company.

The impact on turnover

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First worrying observation, application malfunctions are accompanied by a drop in revenue in a third of cases (regardless of the type of application considered, in the cloud or not), and a loss of customers (for 26 % of apps in the cloud, and 29% of other apps).

Unsurprisingly, 74% of respondents believe that the use of poorly performing applications is a brake on their development, and may even prevent them from becoming a leader in their market.

High-performance applications increase turnover by 11%

Conversely, the professionals interviewed in the study estimate that optimal functioning of their applications can generate up to 11% increase in turnover, and productivity gains of around 13%. 76% of respondents go so far as to state that their company’s ability to maintain or gain market share in times of high activity depends directly on the performance of the applications used during these periods.

Faced with such challenges, it is surprising to note that only 29% of respondents believe that their company’s applications are really efficient during periods of peak activity (this figure reaches 51% outside of exceptional peak periods).

It should be noted that it is in China and Russia that respondents are the most skeptical about this subject, with only 25% of respondents who believe that the applications used by their company are efficient during periods of peak activity.

One-third of cloud-hosted applications are not delivering expected results

While nearly 90% of respondents state that they face difficulties in using their applications, the difficulties encountered vary depending on whether we are talking about applications hosted in the cloud or applications hosted locally.

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Priority given to mobile applications

brocade-3When asked about their app priorities over the next three years, more than half (54%) of respondents cite mobile apps. They are 46% to give priority to customer applications, and 45% to prefer security applications.

It should be noted that with more than 46.16% of their transactions carried out via mobile, Chinese companies are clearly ahead on this issue. In the United States, more than 37% of transactions are carried out on mobile, in France, this figure falls to 25%.

IT departments, overwhelmed by the needs of other departments

63% of respondents who do not work in their company’s IT department say they have deployed, or have studied the possibility of installing an application for their teams independently of the IT department.

Asked about the reasons for this choice, they are 39% to put forward the response time of the IT department, 33% to invoke the poor performance of the applications currently deployed, and 32% to consider that there is no skills needed to develop the solutions they are looking for.

With 63% of companies estimating that they will have increased the number of applications they use within 5 years, this trend is likely to increase.

** Methodology: Brocade commissioned the market research firm Vanson Bourne. During the month of December 2015, 440 executives working in companies employing at least 500 employees were questioned. Half of the respondents work in their company’s IT department, the other half work in other departments. Respondents work in various sectors: industry (18%), IT services (15%), financial services (15%), retail (10%), professional services (6%), public institutions (5%), education (5%), health (5%), construction (5%), transport (4%), telecommunications (3%), energy (3%), ‘other sectors (8%). 100 interviews were conducted in the United States, 100 interviews in China, and 60 interviews in each of the following countries: United Kingdom, Germany, France, Russia.
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