In the digital age, it has become essential for companies to “listen” to what is being said about them in order to optimally meet the needs of their customers. And to achieve this, what could be better than analyzing what internet users post on social networks? Indeed, among the 7.7 billion humans who inhabit our planet, 4.4 billion use the Internet and 3.5 are members of a social network, according to the annual report of the social platform Hootsuite and the agency We Are Social, concerning the use of Internet, mobile and social networks in the world.
It is in this context that Bloom relies on his algorithms to identify weak signals from the billions of data dumped on social networks. Thanks to its artificial intelligence, Bloom is thus able to guide marketing departments to understand consumer behavior. Founded in 2016 by Bruno Breton (Publicis, Bolloré Média…) and Alexander Polonsky, the start-up has put its skills at the service of companies such as Renault, L’Oréal and Samsung.
Today, Bloom is taking a new step forward with a major partnership forged with Capgemini, a global consulting and digital transformation giant, through its subsidiary Capgemini Invent. We discussed the issues surrounding this collaboration with Bruno Breton, CEO of Bloom, and Jérôme Chavoix, Head of Digital Customer Experience at Capgemini Invent.