Salespeople are often faced with a problem: when to follow up with a prospect? It was to help them make this decision that we launched in 2012 Tilkee. This Lyon start-up is developing software for sales and marketing teams who wish to obtain statistics on the e-mails they send: reading time, open links, consultation of attached documents, etc.
The solution then makes it possible, from the data collected, to measure the interest of prospects. “We will be able to automate the follow-up (of the prospect, editor’s note): either offer him an appointment immediately by an e-mail that is pre-written, or push him to reread the offer, or (…) send him an order form ”, explains to Frenchweb Silvain Tillon, the co-founder of Tilkee.
If Tilkee is aimed at companies of all sizes, the start-up claims several large groups in its customer portfolio, including Gazprom, Orange, TNT and Cegid. To get paid, it markets its offer as a service billed with a monthly subscription for each user, or at a fixed rate for a campaign. With this model, Tilkee has set itself the objective of reaching 1 million euros in turnover within one year in France.
Interview with Sylvain Tillon, co-founder of Tilkee:
CEO: Sylvain Tillon
The head office : Lyon
Activity: software for sales representatives