The Wedia group, which provides software solutions and services to marketing and communication players, has just finalized the acquisition of Damdy from Hopstairs, the parent company of the digital agency Brainsonic and the publisher of the social solution. Sociabble media.
Listed on Alternext, Wedia wants to strengthen its “Cloud” Marketing Resource Management platform, which makes it easy to centralize photos, videos and content.
The objective of this sale is to “give Damdy and his teams the opportunity to accelerate their growth by joining one of the leaders in Digital Asset Management and Marketing Resource Management», Explains Jean-Louis Bénard, President and founder of Hopstairs (Brainsonic / Socciable)
It is also the opportunity for Hopstairs to focus on Brainsonic led by Guillaume Mikowski (CEO, co-founder) and Christophe Berly (Managing Director). The agency, which has 120 employees, has experienced strong growth every year and has been supporting major players in tech, such as Microsoft for many years.
Socciable, a solution dedicated to Employee Advocacy and Social Selling, is continuing its development in Europe, Asia-Pacific and the United States. Jean Louis Bénard aims to impose it against actors like Hootsuite.
Supported since its creation by Ardian, Hopstairs received funding in 2016 from Cm-CIC Capital Privé and its historic shareholder in order to develop its growth.