In the West, if the application WhatsApp is the most well-known and used, it is far from being the same for WeChat. Very popular in China, this mobile messaging application launched by Tencent published for the first time on January 27, 2015 data on its members and their use of the application. Grata – CRM editor adapted to mobile messaging applications including WeChat – has created a presentation that allows you to learn a little more about this network. This is particularly useful information for e-merchants wishing to target customers on this type of application.
We learn that:
- The network has 468 million active monthly users, 64% of whom are men (knowing that China has 557 million mobile users)
- 86% of users are aged 18 to 35
- 55% of them use WeChat more than 10 times a day
- Almost 50% of the people who downloaded it use the app to book a taxi …