[We Love Entrepreneurs] Charles Christory (Adictiz): “The comfort zone of the entrepreneur should not be too long”

by bold-lichterman

Created in 2009, Adictiz enables brands to create marketing games to recruit, engage and convert their audience. The Lille-based company today claims to have worked with more than 1,000 brands, and to launch as many campaigns each month on each of its verticals.

As part of his documentary We Love Entrepreneurs, Frenchweb met Charles Christory, one of the founders of Adictiz. The latter looks back on the genesis of the project, and its first stages: a pivot on the starting concept after a few months, perseverance until finding an idea that has potential (this is the case with the game Pat the dog), then the search for the first funding.

SEE the interview with Charles Christory, co-founder of Adictiz, conducted by Frenchweb on the occasion of the documentary We Love Entrepreneurs: