Walt Disney and Axel Springer see the future in virtual reality
Jaunt, an American start-up specializing in virtual reality, has just raised 65 million dollars (around 57.8 million euros) from several large groups in the media and entertainment sector, including The Walt Disney Company, Axel Springer, ProSiebenSat.1 SE or The Madison Square Garden Company. Evolution Media Partners and China Media Capital (CMC) also participated in this round table.
This new operation brings to 100 million dollars the total amounts raised by the company since its creation. In the past, Google Ventures, Highland Capital, Redpoint Ventures or even Sky had already invested.
Founded in 2013, Jaunt has developed solutions for the creation and distribution of cinematographic content in virtual reality. For this, the company offers a camera that films in 360 degrees. Software then processes the images to make them usable.
The company notably recorded a performance by Paul McCartney at Candlestick Park which it then made available on a mobile application. The company works in particular with the clothing brand The North Face, the Condé Nast publishing group and ABC News.
“Brands, artists and creatives are looking to reach and interact with their audiences in new and innovative ways,” says Rick Hess, of Evolution Media Partners. “Virtual reality is going to have implications in sectors such as cinema, television, games, sports, mobile,” said Ruigang Li, of China Media Capital.
Founders: Arthur van Hoff, Jens Christensen
The head office : Palo Alto (United States)
Market : virtual reality solutions for media
Funding: $ 100 million raised (September 2015)