VR at MK2 + eFounders + Roxana Bressy = INSIDERS
- Microsoft, the preferred employer of the French in 2017.
- MK2 opens a virtual reality bar.
- eFounders raises 5 million euros to launch 8 additional start-ups.
- The Photo Academy, 500,000 euros to establish itself in the photo training market.
- Donald Trump, Masayoshi Son (SoftBank) and American start-ups.
- In India, 600 million people connected to the Internet in 2020.
- The budget: The Odigeo group entrusts the marketing of its spaces to Adverline Régie.
- The nominations: Roxana Bressy, Oliver Quayle, Christophe Sonzogni, David Pecchioli, Jean Lecomte, Romain Mazoué…
Online workshop: Influence Marketing: Strategies That Work.
December 8 at 11 a.m., with Reech.
With an average rating of 4.6 out of 5, Microsoft dethrones Sanofi Aventis at the head of ranking of the best employers in France in 2017, revealed by Glassdoor this Wednesday, December 7. The American tech giant is praised by its employees for the salary levels it offers, but also for its agile corporate culture and its “project” mode operation. In second place is Leroy Merlin (4.3 / 5), followed by Decathlon (4.3 / 5).
Among the other Tech players present in the ranking, we will note Dassault Systèmes, which comes in 6th position, General Electric in 7th place, Orange in 11th place and Thales, which arrives in 16th place. Note, the operator Bouygues Telecom, ranked 2nd in 2016, arrives this year in 25th place.
Read also: How much does a young graduate who works in a Tech company earn?
** Methodology: classification made on the basis of opinions left by company employees between November 2, 2015 and October 30, 2016.
Photo credit: Microsoft France
Fly in the streets of New York, toboggan on the road or even escape a shark attack, this is the virtual reality cocktail that offers MK2 in a dedicated showroom. In partnership with BNP Paribas, the network of cinemas has decided to create a permanent place dedicated to virtual reality, next to the MK2 Bibliothèque, in Paris. This initiative should make it possible to “democratize virtual reality to the general public», Specifies MK2. A business challenge for the broadcaster, while VR technology is still not very affordable. Most headsets on the market (HTC Vive, Oculus Touch, etc.) cost more than 500 euros.
To reduce user expectations, MK2 has joined forces with Le Perchoir to open a bar right next to the MK2 VR.
From December 9, fans of sensory and immersive experiences will be able to test 12 virtual reality “attractions”, including games such as Star Wars Battlefront, The Walk, and Homebound. Special mention for Birdly, which will allow you to make Man’s dream come true: to fly. Strong sensations guaranteed!
The prices set by MK2 range from 12 euros for 20 minutes to 20 euros for 40 minutes.
The start-up studio eFounders completed a round of funding of 5 million euros with some forty European family offices and business angels. Among the investors, we find in particular Jean-Daniel Guyot, founder of Captain Train, and Nicolas Steegman, founder of Stupeflix. In June 2015, eFounders had raised 5 million euros from Oleg Tscheltzoff, co-founder of Fotolia.
Founded in 2011 by Thibaud Elziere and Quentin Nickmans, the start-up studio creates and develops companies specializing in SaaS software. The structure notably launched Mailjet, TextMaster, Mention and the company telephone solution Aircall, which raised $ 8 million last September. This new investment should enable eFounders to launch 8 new start-ups within two years.
The start-up The Photo Academy, specializing in training in consumer and B2B photography, has just raised 500,000 euros from a private investment fund and business angels, like Olivier Grémillon, EMEA director of Airbnb.
Founded in 2010 by Maxime Favier and Raphael Devreker, the company claims more than 10,000 students since its creation. To date, The Photo Academy offers courses in 20 cities in Europe (including 9 in France) and North America (New York and Montreal). With this investment, the company plans to accelerate its international deployment, mainly in English-speaking areas and in Asia. This development will be accompanied by an evolution of its business model to diversify its activity. For 2016, The Photo Academy aims for a turnover of 700,000 euros.
This year, Santa Claus is not wearing a red suit or a white beard. He is Japanese and heads SoftBank, the finance giant present in almost all tech sectors. The managing director, Masayoshi Son, has reportedly promised President-elect Donald Trump to invest $ 50 billion in the United States, with the result, 50,000 jobs created, mainly in tech companies. According to the Wall Street Journal, this sum would come from the fund of 100 billion dollars, created jointly with Saudi Arabia last October and based in London. Soon a meeting between Masayoshi Son and… François Fillon, Emmanuel Macron or Marine Le Pen?
In India, the number of people connected to the Internet is expected to nearly double by 2020, from 343 million to 600 million, according to the results of a study produced by Deloitte and the Associated Chambers of Commerce. At present, the authors of the study estimate the Internet penetration rate at 27% in the country, where it exceeds 50% in China.
Another finding of the study, with its billion mobile subscriptions subscribed this year, India is the second largest mobile market in the world. A quarter of the subscriptions concern smartphones. By 2020, these are expected to more than double, reaching 520 million subscriptions.
In addition to the marketing of spaces on the Promovacances.com, PartirPasCher.com and Fram.fr sites, the agency will also work for the Odigeo group sites (eDreams.fr, GoVoyages.com, Opodo.fr).
Read also: Odigeo (Edreams, Opodo, Liligo …) wants to take off towards new services
KDS promotes two of its employees
Roxana bressy becomes CEO of KDS, editor of management solutions, from December 15th. She was previously, Executive Vice President Business Operations. Oliver quayle was appointed Vice President of Product Marketing and Innovation at KDS and GBT.
Christophe Sonzogni arrives at Hubee as CMO
The on-demand video and television distributor Hubee appointed Christophe Sonzogni to the position of CMO. He was previously Chief Sales and Marketing Officer at Wiztivi.
Ooreka appoints David Pecchioli technical director
David Pecchioli joined Ooreka, website editor, as technical director. He was previously CTO of Dolead.
Younited Credit strengthens its teams with the appointment of two people
Jean Lecompte joined Younited Credit as director of operations. Previously it was Engagement Manager at McKinsey & Company. Romain Mazoué arrives at the post of risk director. He held the position of vice president at Morgan Stanley.
Influence Marketing: Strategies That Work
December 8 at 11 a.m. with Reech
Impossible to have missed the phenomenon of “influencers” these last two years. Beyond a new buzzword, influence is a real opportunity for brands, so much so that we now speak of “marketing influence”.
A figure to be convinced: 1/3 of consumers make purchases based on information on blogs.
This online workshop aims to make you discover the mechanics of influence and to illustrate them concretely with use cases of brands that choose to communicate through influencers.
To know more.
Futur #Territories: A meeting to explore the future of smart cities and territories
Thursday 8 December
The second meeting of the FUTUR # sessions, FUTUR #territories invites you to experience the future of the city and meet those who take up the challenge of designing a territory centered around user-citizens.
Artificial intelligence, geolocation devices, discover some twenty projects which innovate in the sectors of mobility, the environment, “smart buildings”, commerce and tourism.
To know more.