Voyages-Sncf.com, Pizza Hut, The Social Client: “How they use bots”

by bold-lichterman

Having become essential for brands in the space of a few months, chatbots continue to gain ground. Planning a trip, ordering a pizza or even guiding the customer in his shopping journey, these are the possibilities offered by bots to consumers. Since Facebook and Microsoft opened up to bot design last April, developers have been pouring in. Thus, Satya Nadella, boss of the Redmond firm, claims more than 45,000 developers on Microsoft Bot Framework, while David Marcus, vice-president of the Messenger department within Facebook, says that Facebook Messenger has attracted 34,000.

On the occasion of the Hub Forum, Vanessa Boudin-Lestienne, Deputy Managing Director of The Social Client, Olivier Guilhot, Head of Digital at Pizza Hut, and Julien Nicolas, France Director of Voyages-sncf.com, take stock of this technology and how it disrupts their relationship with the client.

The round table dedicated to bots, with Vanessa Boudin-Lestienne, Deputy Managing Director of The Social Client, Olivier Guilhot, Head of Digital at Pizza Hut, and Julien Nicolas, France Director of Voyages-sncf.com, on the occasion of “ Hub Forum 2016 ”:

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