[Vite un hôtel !] When 100% mobile players are on the market
The last minute hotel reservation application, Blink Booking, announced on Tuesday, June 26, the launch of its French version after raising $ 2.5M in funds. In the same market, HotelTonight seems to be doing a hit in the United States while in France, the Marseille-based VeryLastRoom has just taken its first steps. Back to the news of a market where there are more and more players.
Already present in Spain, Italy, Portugal, Germany, Ireland, as well as the United Kingdom, Blink Booking has just landed in France.
The application, developed by a Spanish start-up founded in 2011, allows mobile users to book their accommodation the same day (between 11 a.m. and 6 a.m.), from a selection of 4 hotels with 4 or 5 stars and offering preferential rates. Blink is based on an auction system which guarantees hotels offering the best discounts coupled with a good geographical location to be part of the selection of four establishments visible in the application every day.
Now available in France, the free application lists hotel offers in Paris, Marseille, Bordeaux, Cannes, Lyon and Nice. Toulouse, Lille, Strasbourg and Nantes will also soon be covered.
For the time being, Blink Booking claims nearly 180,000 downloads for iPhone and Android. A small score that would still have succeeded in seducing investors since the start-up recently finalized a fundraising of $ 2.2M, from private investors including, Brent Hoberman, founder of Lastminute.com, Jeff Clavier from SoftTech VC and Ballpark Ventures.
A boiling market
The market for mobile applications dedicated to last-minute hotel reservations appears to be buoyant. Indeed, in the United States, the mobile application HotelTonight has also recently completed a funding round of 23M dollars. Led by Venture Partners, the 3rd fundraising also includes Accel Partners, Battery Ventures and First Round Capital. Launched in 2011, the HotelTonight application raised a total of $ 35.85M. The American start-up, based in San Francisco, has also announced at LeWeb London its development in the United Kingdom, the first illustration of its development in Europe. HotelTonight covers around forty cities in the United States and claims nearly 2M downloads.
France also has a player in this market, which seems to attract investors. Indeed, the Marseille start-up VeryLastRoom, founded in August 2011 by Nicolas Salin and Sébastien Houzé, yesterday announced the launch of its application. Selected among the finalists of the Startup competition, the iPhone application offers daily, from noon to 2 a.m., promotions on hotel rooms to be reserved for the same evening, with prices going down pennies by pennies. Based on the slogan, “The later you book, the less you pay!” VeryLastRoom offers promotions of up to -70%.
Already available on the App Store, VeryLastRoom has 150 partner hotels, spread over the main French cities such as Paris, Marseille, Nice, Lyon, Toulouse, Strasbourg, Nantes. The start-up plans to eventually extend its offer to 1,000 partner hotels in France. Also on the program, rapid international development. It remains to be seen whether Marseille entrepreneurs and their ten or so employees will succeed in carving out a place for themselves in this new market against their various competitors.