Virtual reality: Marxent raises $ 10 million to visualize brand products

by bold-lichterman

The amount

Marxent Labs, an American company that develops a virtual reality solution for brands, announces that it has completed a fundraising of 10 million dollars (approximately 8.7 million euros) from Detroit Venture Partners, as the main investor, and of Stage 1 Ventures. This new operation brings the amounts raised by the company since its creation to $ 14 million.

The market

Based in Dayton, in the State of Ohio, in the United States, Marxent is developing a solution that combines virtual reality and augmented reality for companies wishing to offer their customers to visualize their products. Called “VisualCommerce”, its platform thus makes it possible to use an augmented reality mobile application to visualize the rendering of a product in a real space (for example, the rendering of a veranda in a garden).

To go further, the user can also wear a virtual reality headset to see a project. This allows a professional to work with a client to work out the details together.

“We see an opportunity to improve, and in some cases replace, traditional methods of visualization such as photography, paint samples, store windows and catalogs with a high-tech 3D experience, which is without waste, portable, (…) and that has a limited footprint, ”says Beck Besecker, co-founder and CEO of Marxent.

The objectives of the Start-up

With this new investment, Marxent announces that it wants to accelerate the growth of its VisualCommerce offer. On its website, the company claims several large groups among its customers, including Novartis. In France, the start-up Augment, which raised 4.7 million dollars in March, is also developing sales support solutions based on augmented reality.

CEO: Beck besecker

Creation: 2011

The head office : Dayton (Ohio, United States)

Activity: virtual and augmented reality

Funding: $ 14 million raised

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