Video games: Razer enters the unicorn club

by bold-lichterman

It is a relatively little-known start-up outside the world of video game fans, but that does not prevent it from joining the elite. Razer is now part of the closed circle of industry start-ups valued at least $ 1 billion as indicated by TechCrunch.

Founded in San Diego, California, it markets equipment for gamers (mice, keyboards, etc.) and acts as a benchmark in the field. According to a source familiar with the matter cited by the Wall Street Journal, a new injection of financing from Intel Capital led to this valuation. The exact amount of this contribution has not been made public.

Razer had drawn attention to her in 2012 around the time of the Consumer Electronic Show, when she had unveiled a tablet dedicated to games. To date, the company claims to have sold 11 million connected devices. 7 million players would use its products. Funded by business angels until the end of 2011, it had raised US $ 50 million from the Chinese fund IDG-Accel in December 2011. In the same market, other companies such as Dell are positioned with its Alienware platform.