Balinea is a Parisian start-up founded in October 2010. The concept: the reservation of beauty treatments and well-being sessions (B2C), and point of sale management software for partner merchants (B2B).
The founder ensures that 45% of reservations are made in the evening or on Sunday, at a time when shops are closed to meet meeting requests. It claims an average basket of 70 euros with a conversion rate of 3.5%. Balinea therefore presents itself as a business provider. The society had raised 1.5 million euros in July 2014. More details with Valérie Abehsera, the founder.