UX is not UI but UI is UX
Too often, theUX (User eXperience) is assimilated toUI (User Interface). Have I lost you already? To clearly explain this confusion, I would say that equating UX with UI would be like thinking that the user experience is limited to surfing a site with a pleasant design to access information.
UI is what makes the link between human and machine, it is in a way the final product presented to the Internet user. It is this successful product that will allow him to navigate easily on your website, without requiring too much effort.
The differences between UX and UI Design
The reflections on the user interface are the subject of many studies: which typographies to use? How to organize the information to make the site as intuitive as possible? In short, theUI boils down toorganization of elements (graphics and text) to provide an attractive site. But for a user experience to be pleasant, work on theUI is clearly not enough. It’s as if you were wrapping an empty cardboard box in a pretty gift wrap.
The user interface should be the result of more in-depth work, that of the user experience or the global consideration of user needs. This is where the challenge ofUX! Provide effective solutions to the problems and the many expectations of Internet users. Clearly, to think about a user centric design.
As you will have understood, UX is not comparable to UI.
UX is a complete process which takes into account the UI but also the content, the design, the architecture of the site… It is about make life easier for the Internet userso that it easily reaches its goal (purchase, search for information, etc.). A large number of parameters are taken into account throughout the design of the site, but also afterwards, with user feedback. Because if theUI is based on technical standards, the UX is subject to the sensitivity of Internet users.
What if you confused UX and UI?
UX, the user experience
Theuser experience is a concept which qualifies the result (benefit) and user experience (experience) during manipulation (temporary or recurrent use) of a functional object or a human-machine interface heuristically by a set of factors. Contrary to usability, this concept is not strictly pragmatic in the sense that it implies an emotional impact combined with a rational benefit: the goal is to create a pleasant experience.
Finally the UX takes into account the expectations and needs of the Internet user to get them to carry out their action, all without too much effort and in a fluid, pleasant and reassuring environment.
The UX architect Magnus revang summarized the conditions of a user experience in several key points, which in reality constitute 6 steps. Let’s see how this “user experience wheel»Applies for the user, and in a multitude of parameters to consider for the designers:
# 1 The site must be easy to find: which requires upstream SEO work
# 2 The site must be accessible: you have to design totally responsive sites that are compatible with the majority of screens
# 3 The design must give desire and trust: you must therefore be consistent in the choice of graphics and think about ergonomics
# 4 The site must be easy to take in hand: it must be sufficiently intuitive to be easily identified
# 5 The site must be credible and convey thebrand image: users must be reassured and convinced. The value proposition must be in line with the needs and expectations of users
# 6 The site must be effective: the user must easily find the answers to his questions, the bugs must be exceptional
UI, user interface
Theuser interface is simply one of the components user experience. It is about making the navigation experience as intuitive as possible through a design functional, which inspires trust and which allows the user toget to his goal.
There are many interpretations of this specialty. The most acceptable in our opinion is that the interface design represents the tool given to the user to use the site, for example: the design of the practical and intuitive navigation button, animations placed correctly, giving an aesthetic to reveal the message … Some people place ergonomics and zoning in this approach, why not because ultimately the UX and the UI are inseparable, at least if you want an efficient site!
If these two concepts cannot be separated, it is important to do not confuse them. They are both necessary when designing a website, each providing a solution to the problem of the project (selling, promoting, informing, etc.).
By responding more directly to users, brands are more in tune with the realities of their own market and drastically reduce the risk of missing their target.
The original article can be found on Medium.
Sophie Ianiro is Content Marketing Manager.