Ubisoft sees its mobile sales take off in the first quarter

by bold-lichterman

Games for mobile devices are starting to represent a significant part of Ubisoft’s revenues. The firm has published a turnover of 96.6 million euros for the first quarter of the 2015-2016 fiscal year, which ended on June 30. He was from 809.7 million euros in the third quarter of its previous fiscal year. A slowdown anticipated by the publisher, who forecast a turnover of 80 million euros this quarter.

Of course, the Playstation 4 and PC games remain the publisher’s two main sources of revenue. They represent respectively 27% and 23% of the revenues of the company of Breton origin. However, sales of mobile games and related products increased sharply in one year. They represent 14% of the company’s turnover in the first quarter of the current fiscal year, against only 1% a year earlier. These mobile games and derivative products represent a larger share of revenue generated than the Playstation 3 (11%), Xbox 360 (11%), Xbox One (11%) or even Wii (3%).

Rayman Adventures on mobile slated for fall

The firm has already released two episodes of Rayman adapted to smartphones and tablets. She plans to release a third one this fall, Rayman Adventures, developed by the Ubisoft studio in Montpellier. This game will work on iOS and Android.

Ubisoft has focused on mobile games since 2012. The company has declined Assassin’s Creed and Prince of Persia for example. Previously the publisher had left to the company Gameloft, managed by one of the brothers of Ubisoft CEO Yves Guillemot, the task of developing its games for this type of terminal. The economic model freemium is the most common, although new business models are being tested. In the end, the digital segment represents 54.1 million euros, or 56% of turnover for the first quarter of 2015-2016, against 23.2% last year.

Games Ubisoft are distributed in 55 countries around the world and the firm has subsidiaries in 28 countries. It employs around 8,400 people, its head office is located in Montreuil in the Paris suburbs. It forecasts a turnover of around 90 million euros in the second quarter of fiscal year 2015-2016. For the full year, operating income is expected to be at least 200 million euros.

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