Uber + LeBonCoin + Sarenza = INSIDERS
- 11 senators from the right and the center unite to rewrite the text governing taxis and VTCs.
- LeBonCoin sets up an ephemeral apartment in Paris.
- The figure of the day: cross-device, a priority for 65% of digital professionals.
- Image of the day: China, the second most attractive country for robotics investors after the United States.
- Today’s budget: Sarenza chooses Gentside.com for the launch of Mr. Sarenza.
- The nominations of the day: Dentsu Aegis Régions, Be Angels…
Online workshop: E-Commerce: The importance of gaining the trust of Internet users to increase conversions.
October 18 at 11 a.m., with Trustpilot.
While tensions persist between taxis and VTCs, the PS’s bill to bury the hatchet between the two parties is about to be examined in committee in the Senate, from Wednesday. Adopted last July, it is already not unanimous among senators. Eleven of them, from the Republicans and the UDI, including Gerard Longuet, call for an in-depth rewriting of the text, in the columns of the Figaro. “This law was proposed on the basis of an incorrect diagnosis: it is opposed to the choice of the consumer», Instruct the city councilors in a column published by the French daily.
The eleven senators denounce a bill that aims more to calm the anger of taxi drivers than to really review the rules governing the status of taxis and VTCs. The text adopted by the National Assembly thus advocates stricter legislation for VTC companies with more restricted access to the status of VTC. Faced with the measures incorporated in this bill, the eleven senators from the right and from the center declare: “France is afraid, afraid of novelty, of competition, so it regulates too much. Taxis and VTC do not need to enter a single regulated sector.“
As part of the publication of the second edition of the “programmatic barometer in France», Quantcast and EBG wanted to know the digital priorities of the 853 brands, publishers, agencies and e-merchants questioned for the purposes of the study.
The cross-device comes first in the concerns of respondents, with 65% of responses in this direction. The issue of monitoring customer journeys comes in second place, with 63% of respondents attaching importance to it. Finally, the simultaneous use of online and offline data is a matter of concern for 51% of respondents. The IoT does not arrive until much later, with just over one in ten responding to the topic.
Read also: What is the impact of IoT in businesses?
If the United States remains the land of choice for investors looking for projects with high potential in robotics, more than 40% of fundraising concluded in this sector since the start of 2016 have taken place elsewhere in the world. , according to CB Insights.
The American company has placed all the fundraising activities in the sector, outside the United States, on a world map, and recorded between the first semester of 2015 and the third semester of 2016. The first lesson is in China. had the most investments in the robotics sector over the period studied. In France, CB Insights has identified 6 fundraising activities in the sector: Azur Drones, Wandercraft, Leka, RB3D, Techni Drone and finally Helicéo.
Note, over the same period, Frenchweb also identified the fundraising of Naïo Technologies, which designs and markets robots for farmers, or that of Recast.ai, which develops conversational robots.
On the occasion of the launch of its first line entirely dedicated to men, Mr. Sarenza, the French e-merchant specializing in the sale of shoes online entrusts to Gentside.com, media belonging to the Cerise Group, its native advertising campaign. Called “Choose your shoes”, the month-long campaign includes video content, a selection of shoes approved by the Gentside.com editorial staff, as well as an article dedicated to the brand’s launch.
Odile Basquin becomes Associate Director at Dentsu Aegis Régions
One year after joining the group, Odile Basquin is appointed Associate Director of Dentsu Aegis Régions in charge of the Lyon and Toulouse branches. She succeeds François Pelletier in this post.
Odile Basquin started her career at ZenithOptimedia France, before joining the Havas Media teams. She was agency director there, before joining Dentsu Aegis Network as associate director in October 2015.
Be Angels strengthens its workforce with 3 new arrivals
Communication agency Be angels reinforce its team with three new arrivals. Magali Dissard is appointed designer-writer. She was previously an editor for the Vente Privée site. Emilie Ros also joined the agency as an account manager. In 2015, she was part of the digital communication department of France Télévisions. Finally, Sebastien darmon comes to the management of the commercial pole after having been director of Paper-Link and Julto Corp.
PwC Cyber Security Day Luxembourg
October 18, 2016
Cyber Security Day (#cyberseclu) is a forum that will present the latest cyber threats and highlight trends in cybersecurity globally. International experts associated with potential investors will share the stage, alongside the ten best innovative companies in cybersecurity.
To know more.
[Atelier en ligne] E-Commerce: The importance of gaining the trust of Internet users to increase conversions
October 18 at 11 a.m. with Trustpilot
Online shoppers are so mature that they can decide in seconds whether to buy from your or your competitor’s online store.
But do you know how much online trust can improve your conversion rates?
Planzone is looking for its Consultant – Trainer for a collaborative project management software in SaaS mode (M / F)
Augeo Software is an enterprise software publisher. It also publishes the Planzone tool, a collaborative online project management software. Under the responsibility of the General Manager, the candidate will be in charge of training and supporting clients on the implementation of the Planzone tool in their company.
Transmit know-how according to precise objectives defined upstream by the sales force and the Customer.
Design and carry out training plans, “face-to-face” or “online” and write the supports for those that do not yet exist
Define the expected progression, lead the groups in internships, in close collaboration with the client.
Evaluate its trainees and readjust its training according to their levels.
[STAGE] Marketing & Communication Assistant BtoB (M / F) chez Admo.tv
In direct collaboration with the Marketing Director, you will work on the operational implementation of the Marketing strategy and assist her on the subjects set out below.
Participation in the implementation of the “Content Marketing” strategy and writing of SEO friendly content (articles) and downloadable content (customer case, white papers …)
Writing newsletters and managing emailing campaigns
Management of events: organization of trade fairs, clients / prospects breakfasts, team building
CP writing and PR campaign monitoring