Twitter just bought out SnappyTV, for an undisclosed amount. The company offers a cloud-based solution for editing and distributing video content lasting 15 seconds on social networks.
Founded in 2010 by Mike Folgner, Ryan Cunnigham and Stephen Weibel, the company was already collaborating with the microblogging site for sporting events. With SnappyTV’s RapidReplay or InstantReplay tools, the major American channels such as FOX, ABC News, or even NBC Sports publish extracts of content on Twitter and Facebook just after their live broadcast on the air.
This information comes against the backdrop of the FIFA World Cup. The social network thus hopes to increase the engagement of Internet users. This takeover is part of Twitter’s more general desire to strengthen its position in the social TV sector. Twitter had already bought Trendrr in August 2013 and the French Mesagraph in April 2014.