[TL;DR] Tech news that you shouldn’t miss this 09/19
Every evening, the best of Tech news is in the TL; DR of FrenchWeb.
TL; DR (invariable acronym) (21st century): initials of “too long; didn’t read“,
either literally “too long ; not read“
1. (Internet) To express that the message that was sent was not read because it was too long.
2. (Internet) To express that the following is a summary of the text too long.
Cyril Paglino launches Starchain Capital, an investment fund dedicated to blockchain projects. The French entrepreneur, based in the United States, announces the official launch of this “side-project” which has already been in operation for a year.
Why this is important: The structure, based between San Francisco, Vancouver and Paris, was created in September 2017 and already has around ten million dollars under management. It plans to raise $ 20 million over the next 12 months, particularly from corporate and fund of funds, in order to make strategic investments in a very limited number of companies and decentralized protocols. Average investment tickets vary between $ 100,000 and $ 500,000, and the fund wants to invest in about ten projects per year.
Chauffeur Privé arrives in Lisbon to take off in Europe. The French VTC platform plans to launch its service in around ten European cities over the next two years.
Why this is important: The launch of Chauffeur Privé in Lisbon is one of the first major movements made by the French company since it fell into the hands of Daimler last December. In 2017, the German manufacturer saw its net profit jump 24%, to 10.9 billion euros, and its turnover increase by 7%, to 164.3 billion euros. Figures that allow Chauffeur Privé to quickly envision a ramp-up in Europe. You can now watch French series on YouTube Premium. “Groom” (Studio Bagel) and “Les emmerdeurs” (Golden Mustache) are the first two series available on the paid service of YouTube.
Why this is important: After Netflix and Amazon, it is the turn of the YouTube platform to launch its first French series on Wednesday, produced by Studio Bagel and Golden Mustache and reserved for subscribers of its paid YouTube Premium offer. The Google subsidiary has increased its content ads in recent months: it is preparing series in Spanish, in particular with actor Gael García Bernal, a science fiction series with Harry Potter actor Tom Felton, and a another with Kirsten Dunst, co-produced by George Clooney.
M6 gets its hands on Ctzar and its network of 15,000 international influencers. Founded in 2008 by Thomas Silve and Camille Olivier, the agency operates in more than 20 countries.
Why this is important: Few brands today can do without influencer marketing. It is therefore not surprising that the advertising agency of the M6 group has chosen to strengthen itself in this area. For this, the group announces that it has taken a majority stake in the capital of the Ctzar agency. This offers the design of tailor-made influence campaigns.
AgTech: Farmitoo raises 1 million euros to accelerate the development of its marketplace. This is the first fundraising for the Parisian start-up, whose agricultural equipment marketplace has a French, German and Italian version.
Why this is important: Axema, the union of agro-equipment manufacturers, forecasts that this market in France will increase by nearly 5% in value in 2018 to reach 5.3 billion euros. Farmitoo’s marketplace is European in scope. “Close to agricultural manufacturers, the Farmitoo team aims to develop sales for manufacturers, often hampered by the language barrier and the difficulty of finding an importer.», Explains the company.
Digital advertising: Amazon is gaining ground against Facebook and Google. The social network and the subsidiary of Alphabet still dominate in this area in the United States but see their market share slightly eroded by other platforms, such as Amazon.
Why this is important: The eMarketer firm notes the growing presence of Amazon, the e-commerce giant, which “has become an attractive option for advertisersIn the words of analyst Monica Peart. If the Seattle group remains a dwarf of online advertising, it climbs to third place, with 4.15% market share, surpassing for the first time Microsoft (4.05%) and Oath Net (ex- Yahoo and AOL, now in the hands of the telecoms group Verizon, 3.32%). In 2018, eMarketer predicts that the group will earn $ 4.61 billion from advertising in the United States.