[TL;DR] Tech news that you shouldn’t miss this 09/13

by bold-lichterman

TL; DR (invariable acronym) (21st century): initials of too long; didn’t read,
either literally too long ; not read
1. (Internet) To express that the message that was sent was not read because it was too long.
2. (Internet) To express that the following is a summary of the text too long.

p><h3 class=TF1, France Télévisions and M6 join forces in programmatic video. An alliance that involves the establishment of a common technological standard called “Sygma”.

TLDR Tech news that you shouldnt miss this 0913
Credit: Pierre-Olivier / Shutterstock

Why this is important: The advertising agencies of TF1, France Télévisions and M6 set up a common interface on Wednesday to simplify the purchase of audiences targeted on the market for automated advertising in videos, a sector that has been growing strongly for several years. The programmatic display advertising market (banners, videos, content for brands) achieved a turnover of 576 million euros in the first half of 2018, according to the ePub Observatory (study benchmark performed by PwC). A figure up 50% in one year, which shows the appetite of digital advertising players for this targeted mode of purchasing space.

Intel is investing in the French drone manufacturer Delair. Last year, the Toulouse-based company signed a commercial partnership with Intel to expand its core business as a drone manufacturer.

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Credits: Delair.

Why this is important: This investment should “accelerate the development” of Intel Insight, a storage and organization platform to exploit data collected by drones, says Delair. “Data is the future of the commercial drone market, which is why we welcome Intel Capital’s renewed support for our business.», Says Michaël de Lagarde, co-founder and chairman of Delair. Helped by this fundraising, the Toulouse-based company, which notably manufactures the UX11 professional drone, intends to double the team working on software by the end of 2019.

To make its coworking spaces more attractive, WeWork is offering Teem for $ 100 million. This is the third largest acquisition in the history of the American giant.

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Credits: Kevin Kaminski – WeWork.

Why this is important: The acquisition of Teem is part of WeWork’s strategy to provide businesses with a service offering that goes beyond real estate. In this sense, the American coworking giant notably got hold of the Flatiron School in 2017 to offer its employees and members access to coding courses at the New York school, both physically and online. After making a single takeover in 2015 (Case) and another in 2016 (Welkio), WeWork stepped up a gear last year by making five acquisitions, including Meetup, a social network for organizing events. In the summer of 2017, the company, which has a valuation of around $ 35 billion, raised $ 4.4 billion from SoftBank before debuting in the bond market this year to raise an additional $ 702 million. Before the acquisition of Teem, the American juggernaut did not slow down at the start of the year by adding three other companies to its fold, including its Chinese competitor Naked Hub, acquired for $ 400 million.

Classifieds: ParuVendu gets its hands on TOPannonces.fr. Since its takeover in 2012, ParuVendu has experienced a second youth… The company still has to face a juggernaut like LeBonCoin.

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Credit: GaudiLab / Shutterstock

Why this is important: ParuVendu today claims 10 million unique visitors per month and 3 million ads in different sectors: real estate, auto-motorcycles, employment … By comparison, LeBonCoin has 28 million unique visitors per month and 29 million ads online. But the Lyon company is resisting. It recorded 15 million euros in turnover in 2017 and employs 50 people.

SnapCall raises 1 million euros to personalize the customer relationship of e-merchants. The Parisian start-up has developed a digital call button to allow consumers to directly reach a customer advisor on e-commerce sites.

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Thomas de Becdelièvre and Arnaud Pigueller, the founders of SnapCall. Credits: SnapCall.

Why this is important: By making voice a digital channel of choice for merchant sites, the objective of this solution is to increase conversion rates in a targeted manner. At the same time, this enables the Internet user to be quickly informed so that they feel confident and go to the end of the purchase process. To date, the SnapCall button is available on the websites of large groups, such as SNCF, and the mobile applications of pure-players, such as SeLoger Neuf.