[TL;DR] Tech news that you shouldn’t miss this 04/27

by bold-lichterman

Every evening, the best of Tech news is in the TL; DR of FrenchWeb.

TL; DR (invariable acronym) (21st century): initials of too long; didn’t read,
either literally too long ; not read
1. (Internet) To express that the message that was sent was not read because it was too long.
2. (Internet) To express that the following is a summary of the text too long.

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Aufeminin offers itself Ykone to ramp up in influencer marketing. In the fold of the Aufeminin group, Ykone plans to triple its revenues by 2020.

Why this is important: With this takeover, the Aufeminin group, which notably owns the Marmiton and My Little Paris brands, strengthens its offer in influencer marketing. More and more popular with brands, influencer marketing offers them new possibilities to reach consumers, especially Millennials.

Moreover, according to our information, Marie-Laure Sauty de Chalon would have left the Aufeminin group abruptly this morning and would be replaced by Olivier Abecassis, whose new perimeter is being negotiated at the management of the TF1 group. Christine Bellin, director of strategy, development and transformation of the TF1 group, would be in line to take over the responsibilities of Olivier Abecassis, while retaining her own.

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Marie-Laure Sauty de Chalon, CEO of Aufeminin group. Photo credit: Géraldine Aresteanu for FrenchWeb – Decode Media Media.

BlaBlaCar gets its hands on Less, the urban carpooling application launched by Jean-Baptiste Rudelle. Less than two years after its creation, Less is preparing to support BlaBlaCar, which is trying to position itself in the short-distance carpooling market.

Why this is important: Once the acquisition is fully completed, the Less application will be closed and the technology will be put at the service of BlaBlaLines, a carpooling application for short trips between home and work launched by BlaBlaCar a year ago. The application works like a bus or metro line. Indeed, it creates personalized lines according to user demand, with a meeting point and a drop-off point, in order to avoid detours and thus save time. To date, the French unicorn is present in 22 countries and claims 60 million members.

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Credits: Less.

Amazon and Microsoft are soaring thanks to the cloud. Azure, Microsoft’s remote computing platform, for example saw its sales increase by 93%.

Why this is important: Amazon saw its cloud branch revenue increase 48% to $ 5.4 billion. Amazon Web Services (AWS) operating profit rose 57% to $ 1.4 billion. For its part, Microsoft is showing results slightly higher than analysts’ estimates. And the company could still count on its cloud activities. Azure, its remote computing platform, competing with Amazon Web Services (AWS), saw its sales increase by 93% over the three months at the end of March, the third quarter of fiscal year 2017-2018.

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Credit: Shutterstock / StockStudio

Square is offering Weebly for $ 365 million. Weebly is expected to enable Square to expand its customer base globally.

Why this is important: Weebly has millions of free customers and 625,000 paid subscribers, and nearly 40% of them are located outside of the United States. Square will provide Weebly customers with access to its payment ecosystem. Thus, it will complement Weebly’s services, i.e. free website hosting, paid design and hosting, and marketing tools.

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Jack Dorsey, CEO of Square. Photo credit: JD Lasica – CC by 2.0.