[TL;DR] Tech news that you shouldn’t miss this 03/09

by bold-lichterman

Every evening, the best of Tech news is in the TL; DR of FrenchWeb.

TL; DR (invariable acronym) (21st century): initials of too long; didn’t read,
either literally too long ; not read
1. (Internet) To express that the message that was sent was not read because it was too long.
2. (Internet) To express that the following is a summary of the text too long.

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Colombian unicorn Rappi raises $ 200 million to compete with Amazon and UberEATS in Latin America. The company had already raised $ 130 million earlier this year.

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Credits: Rappi.

Why this is important: In the on-demand delivery market, Rappi faces competition from the US giant Amazon and Spain’s Glovo, present in Argentina, which raised 115 million euros in July. In addition, the company also faces UberEATS, which operates throughout Latin America, in the home meal delivery segment.

Upfluence is raising $ 3.6 million to help marketers identify the most relevant influencers. The company’s database aggregates millions of influencer profiles from seven different social networks in 150 countries.

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Credits: Shutterstock.

Why this is important: More and more popular with brands, influencer marketing offers them new possibilities to reach consumers, especially Millennials. This new way of doing digital marketing allows brands to adapt their digital strategy to the codes of social networks and new technologies. In this context, Upfluence has designed software that helps marketing professionals launch and manage their influencer marketing campaigns. With this funding round, the company plans to finance its international growth and continue to develop its influencer marketing platform.

Artificial intelligence: what about creativity? Olivier Reynaud, co-founder of Teads, recently presented at Le Wagon a stimulating workshop on artificial intelligence applied to creativity. FW was there.

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Credit: Vincent Piccerelle

Why this is important: It was in the warm atmosphere of Le Wagon, the computer coding school located in Paris, that we met Olivier Reynaud, co-founder of Teads. Under the high ceilings of the Villa Gaudelet, in front of a full house, the entrepreneur had come to present a conference on the eve of the start of the school year on a subject that has now become a classic of the ecosystem – artificial intelligence – but approached from a prism. which is less – that of creativity. Because let’s be frank, even if artists have always embraced technology, the subject of artificial intelligence does not lend itself a priori to the game of creation.

Funding Circle wants to raise 300 million pounds on the London Stock Exchange. As a result of this operation, the British FinTech could reach a valuation of 2 billion pounds.

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Funding Circle co-founders (left to right): Samir Desai, James Meekings and Andrew
Mullinger
Credit: Funding Circle

Why this is important: This project illustrates the emergence for several years of players in alternative finance who benefit from more flexible regulations and compete with traditional banks, in particular in the market for credit to companies or individuals. The operation will allow Danish businessman Anders Holch Polvsen, whose investment company is mainly dedicated to the fashion sector, to take a 10% stake in the capital. Present in the United Kingdom, the United States, Germany and the Netherlands, Funding Circle specializes in online loans to SMEs, via its platform which connects investors (banks, asset managers, insurers, public institutions or individuals) and companies seeking funds. Since its creation, it has provided loans totaling 5 billion pounds for 50,000 SMEs and from 80,000 investors.

Despite layoffs, Vroom is set to raise $ 70 million. The American company specializing in the sale of used cars online has already managed to secure $ 30 million.

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Why this is important: These readjustments are symptomatic of a capital-hungry sector where companies seem to be struggling to find a viable business model. Several have left their feathers there. This was for example the case of the British Hellocar and Carspring which both closed their doors last year.