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$ 42 million for ContentSquare, Jonathan Cherki’s start-up. The start-up publishes software in SaaS, which makes it possible to analyze, test and personalize customer journeys.
Why this is important: In marketing, hyper-personalization has become an obsession and this opens up prospects for the players who support brands. After a first round of funding of 20 million euros in 2016, ContentSquare is arming itself to become a world leader. In this sense, Jonathan Cherki, the founder and CEO of the company, moved to New York to develop ContentSquare across the Atlantic.
Alibaba and Foxconn are injecting 348 million dollars into the “Chinese Tesla”. At the last CES in Las Vegas, the Chinese start-up presented its G3 electric SUV.
Why this is important: In the most polluting country in the world, electric time has come. American Ford has shown the way by announcing its intention to launch 50 new models in China, 15 of which will be electric, by 2025. Local players also want their share of the pie. With its G3 electric SUV, Xiaopeng Motors is mainly targeting Chinese Millennials.
Faced with poor sales of the iPhone X, Apple will halve its production target. This decision was reportedly made by Apple after weaker than expected sales during the holiday season.
Why this is important: The failure of the iPhone X is bad news for Apple. This new product, which was to bring smartphones into a new era, has never really entered the hearts of consumers. The guilty ? The price, astronomical, between 1,159 euros and 1,329 euros.
Cybersecurity: RELX offers ThreatMetrix for $ 817 million. The acquisition of this American company will allow RELX to improve its digital identification offering.
Why this is important: As online attacks increase, the concentration of the cybersecurity industry continues. In June 2017, the Israeli Hexadite was notably bought by Microsoft for $ 100 million. A few days ago, Alphabet, the parent company of Google, also announced the creation of a subsidiary to help companies better identify online threats to improve their security against cyber attacks.