The week in 7 data: Airbnb, Private Driver, CDOs …

by bold-lichterman

FrenchWeb has selected 7 data that marked the week.

  • Yescapa raises 3 million euros

Yescapa Bordeaux

Yescapa, a start-up specializing in the rental of motorhomes, vans and converted vans between individuals raised 3 million euros from MAIF’s investment fund, MAIF Avenir.

With this transaction, the Bordeaux company wishes to continue its international development.

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  • Insurers have multiplied by 20 their investments in start-ups

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Insurers have multiplied by 20 their investments in start-ups over the past 3 years, according to data CB Insights. Of the 80 operations including the participation of an insurer expected this year, the vast majority should take place in the United States.

Two main areas are of interest to these investors of a new kind: IoT and AssurTech. In France, collaborative economy start-ups are also of interest to them.

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  • Airbnb has welcomed more than 60 million travelers

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Airbnb declares to have welcomed more than 60 million travelers around the world since its creation in 2008. The platform claims a stock of 2 million apartments, in more than 191 different countries.

This week, Airbnb announced the acquisition of Trip4real, a marketplace connecting travelers and residents of a region, for an undisclosed amount. This transaction is part of the American company’s diversification strategy.

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  • 69% of French people think AI makes it easier for them at work

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69% of French people believe that artificial intelligence could make it easier for them at work, and 48% of them see it as a way to improve their productivity, according to a study on the future of the work environment carried out through Dell / Intel.

A little more than a third of French people questioned believe that the technologies available to them at work are not smart enough. A message that employers should take seriously: one in two millennial employees would be ready to leave their job if the technology provided by their employer does not meet their expectations.

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  • Chauffeur-Privé generates 1/3 of its turnover in B2B

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The French VTC service Private driver announced that it achieves a third of its turnover through its B2B activity. In 2015, the company said it achieved a turnover of around 30 million euros.

The company claims to have attracted several thousand customers, individuals and businesses. In B2B, she works with clients such as BFM TV, TF1 or Gazprom Energy.

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  • 78% of Americans are present on social networks

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In the United States, 78% of the population has a profile on social networks, according to a study by Vanksen, huge potential for brands wishing to communicate with their community.

The communications agency scrutinized the social media practices of major American brands, to understand the reasons for their success. Create exclusive content on each of the networks, adopt an offbeat tone, all the more so if the business of the company is complex, or even showcase its products through storytelling, so many levers to optimize its presence on the networks social

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  • 41% of CDOs believe that their company has gained market share thanks to digital

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While it is difficult for CDOs to accurately measure the return on investment of their digital actions, 41% of them nevertheless believe that their company has increased its market share since it began its digital transformation. . This is one of the lessons of a study carried out by Brian Solis, analyst at Altimeter.

Carried out with more than 500 executives in charge of the digital transformation of their company, the latter shows how these questions of digitization have gradually entered the perimeter of marketing professionals, and no longer just technicians.

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