The Trello management tool relies on the domino effect to spread in France

by bold-lichterman

After Brazil and Germany, Trello, the project visualization and management platform, continues its internationalization with the launch of its French version this month. With 220,000 users in France, the start-up is focusing its efforts on its organic growth. From 4.5 million users in 2014 to 10 million a year later, the company wants to become the leader in its market.

To make itself indispensable, the management solution developed since 2011 by the company Fog Creek, has made a choice. Instead of betting on an army of salespeople to sell its solution to the human resources departments of large companies, the New York start-up has bet on another target: very small businesses and start-ups that use it for free, and above all, sharing it with other independents. A strategy that seems to be paying off. Since its launch in 2011, Trello Rides on a strong recommendation with 100,000 new users per week claimed. They then use it over time to complete their projects.

Project leaders in relation to large groups

In the very close match between collaborative project management solutions, ergonomics is key. Trello works to provide a visual experience of its dynamic boards, on desktop and mobile. A tool for project promoters which is also beginning to attract large groups (Expedia, Condé Nast, Electronics Arts) “which operate more and more like a start-up”, says Michael Pryor, CEO of Trello.

Still, the market is under attack from many players. Slack, the corporate social network with which Trello claims to be a partner, but also Rizzoma, Asana, Actionspace focused on companies, Redbooth, Todoist, Basecamp.

For Trello, the business model is freemium; free for the majority of its users, then paying for companies to have options (assistance, data encryption, audit, etc.), with an offer at 8.33 dollars per month per user or at 20.83 dollars monthly .

Meeting with Frenchweb on the occasion of France Digitale Day in September 2015.

Founders : Michael Pryor, Joel Spolsky

Fundraising : $ 10.3 million in July 2014 (Index Ventures, BoxGroup, Spark Capital)

Seat : New York

Creation date : 2011