The startup Primelis raises 11 million euros to accelerate the European web referencing market

by bold-lichterman

Primelis, a startup specializing in web referencing, is raising 11 million euros from Initiative & Finance. She had already raised 1 million euros in September 2016.

Launched in 2012 by Philippe El Khechen and Hillel Brodowicz, Primelis specializes in web acquisition strategies (SEO, SEA, social, ads, display). The French startup claims a data-driven scientific approach, notably via a suite of proprietary tools capable of deciphering Google’s algorithms.

The market is experiencing strong growth: search is one of the main levers of digital marketing and the trend towards outsourcing in these businesses is on the rise, with advertisers looking for skills and experience in a profession that is becoming more complex.», Commented Philippe Dilasser and François Golfier, Investment director and account manager at Initiative & Finance.

Primelis has more than 200 clients, whether they are startups or large groups, such as Allianz, PSG, Le Slip Français or LaForêt and 45 employees.As part of this fundraising, the startup plans to recruit and aims to to become the European leader in its sector.

Primelis: the key data

Founders: Philippe El Khechen and Hillel Brodowicz
Creation:
2012
The head office : Levallois-Perret, Ile-de-France
Seside:
rSEO web
Market : web acquisition strategies
Competitors:
Eskimoz …


Funding : € 11 million in September 2019 from Initiative & Finance. The startup had raised 1 million euros in September 2016.