The start-up of the day: Matooma, a platform to connect your objects with SIM cards

by bold-lichterman

The start-up presents itself as a one-stop-shop between several services …

Matooma is a Montpellier start-up that publishes solutions for machine-to-machine (MtoM) by connecting various devices with each other using SIM cards, all managed from a platform. More details with Frédéric Salles, the founder.

-> FrenchWeb will be in Montpellier on March 12 and 13, as part of the FrenchWeb Tour

Frenchweb: How did you get the idea for your company?

frederic-roomsFrédéric Salles: When I was responsible for the M2M market within SFR, I noticed that operators are investing heavily in the deployment of 3G / 4G and are only making very little changes to 2G networks. It turns out that 90% of objects connected by Sims cards communicate on 2G networks because they integrate 2G modules (modem). In fact, the installers of connected solutions must have 3 activated cards on them (one for SFR, one for Orange and one for Bouygues) in order to test the best available network. Once the installation is complete with the best operator, this does not guarantee operation over the life of the box because in the meantime the quality of the initial network may have varied and the network may subsequently be unavailable.

This was a problem for us in many projects (health, energy, safety) where we needed maximum quality of coverage over the entire period of use of the connected boxes.

We have therefore worked, with our partners, on the implementation of the Matoocard, a generic and multi-operator Sim card which makes it possible to scan the best network available when the box is put into service and to automatically align itself with the networks in depending on the quality over its useful life. This card applies the same properties regardless of the country in which the installation takes place. With a single reference, we enable our industrial partners to secure their facilities and use a single Sim card for their sales worldwide.

In addition, customers encountered major problems managing their fleets of connected objects using Sims cards. They had to be able to manage them easily with a single solution, regardless of the operator concerned. We designed the M2MManager management platform.

What need are you responding to?

We have designed a solution that responds simply, as a one-stop shop, to the needs of the Sims card connected objects market: multi-operator cards and a web platform for managing objects and cards.


Very simply, how do you make money?

We charge a fixed monthly subscription for connected objects. This operating subscription integrates Sims cards with communications (data, gsm, sms), the M2MManager management platform and support (Object and Sims cards).

Subscriptions, without commitment, are between 2 euros HT and 75 euros HT and vary according to the consumption of the object to be connected.

Who are your competitors?

Our competitors are telecom operators who offer Sims cards but do not offer a management platform for both objects and Sims cards from any operator, and above all they are, by definition, single-operator.

What was one of the first issues in your development, and how did you deal with it?

Our initial problem was to find 100,000 euros for the development of our web software. When we created the company, we were unemployed (following an economic layoff) with my partner and we presented our project to banks which all refused to help us (unemployed + new market = refusal).

After several refusals, we met the Entreprendre network which judged the men rather than the project and which granted us an honor loan of 25,000 euros. Société Générale, which was a partner, followed automatically with a loan of 75,000 euros.

What is your main asset in this market?

The professionalism of my employees.

What is the best advice you have been given and by whom?

“Keep your feet on the ground and don’t change” – My wife

Who is the personality you admire the most?

Bertin Nahum (president of MedTech).

Founders: Frédéric SALLES and John ALDON

Investors: In progress

Creation date: June 2012

Number of employees: 10 (+ 10 being recruited for 2014)

Sales figures: over 1 million euros

Company based in: Montpellier