The Start-up Guide 2017 by Olivier Ezratty

by bold-lichterman

The embodiment of long-term editorial persistence, here is your Start-up Guide refreshed for this 2017 edition, the 21st of its kind. The last edition of March 2016 had again broken a record of 34,338 downloads (as of 24/4/2017). Given the several thousand start-ups that we count in France, its total or partial readership therefore far exceeds the strict scope of start-ups. And for good reason, since one can very well undertake without necessarily creating a start-up.

It must be said that the French ecosystem tends to happily combine start-ups and small, more or less innovative companies. There are nuances between the two models, which are well explained in the Start-up Guide. They relate to product, service and marketing models as well as types of financing. However, much of the Guide is aimed at entrepreneurs from start-ups as well as more traditional innovative companies with less economies of scale.

Despite the occasional grooming of a few pages that have become more or less obsolete, this new edition has gained even more weight, with its 440 pages, vs 394 for the 2016 version. The reasons are still the same: an entrepreneurial ecosystem that grows like the vine. at the back of the garden on the neighbor’s wall. Whether it is acceleration structures of all kinds or open innovation programs of large companies who want to avoid being encumbered by a disruption that has arisen from who knows where. And you are in luck: the progression of the pagination follows a rather linear regression and not exponential, which will prevent this Guide from being assimilated to a vulgar singularity in the making. This Guide is also the antithesis of the Tweeter-Trumpian era in which we live. It sublimates the resistance of old-fashioned writing in the face of the anti-cognitive barbarism of social networks and the frenzied narcissism of self-portraits from smartphones!

A little reminder in passing for the distracted and for those who say they know the Start-up Guide well and then wish to have their start-up listed there: this Guide is not a start-up directory! It’s a Guide for the founders of start-ups, which helps them orient themselves in their creative process. By extension, it is also of interest to all stakeholders in the start-up value chain in France. And also in French-speaking countries. The kiss therefore, by the way, to entrepreneurs from Quebec, Belgium, Switzerland, Luxembourg, from the Maghreb countries and Africa who will be able above all to use the first part of the guide which does not depend on entrepreneurial ecosystems!

Where to find this 2017 edition?

As usual, by downloading it by clicking on this link, on the cover below or on the button below for the visually impaired.

This will trigger the download automatically in your web browser, including mobile.

start-up guide

This Guide is still free, without advertising, sponsorship or public subsidies. I’m not even asking for your email for downloading the Guide. Isn’t that wonderful in this crazy world of ad retargeting and other e-mailing logorrhea?

The Guide also brings together the contributions of more than fifty contributors and reviewers in many specialties (financing, international, legal, product, etc.).

What does this 21st edition contain?

As every year, this 21st edition contains a large number of updates throughout the text, of which here are the main lines:

  • Description of major developments in the French startup ecosystem and addition of a timeline of the French startup ecosystem.

  • Major spring cleaning of software creation tools with in particular the addition of HPE Vertica in the databases, and that of a category on artificial intelligence tools as well as for the development of connected object solutions. Adding cloud KPIs. All of which benefited from the attentive eye of Jean-Baptiste Kempf.

  • Grouping and updating of programs for student entrepreneurs.

  • Added and updated on acceleration and support structures including Scientipôle, Techstars Paris, Village by CA, Hax, Robot Lab and the City of Connected Objects.

  • Internationally, addition of French Tech Visa and of French Tech Diversity in French Tech. Update on the Ubi i / o program now Impact.

  • Update on the taxation and the PME Innovation Account.

  • Updates on the CIR, the CII, the CICE and the JEI by Marlène Hardy and Marie-Odile Senand.

  • Update on the startup programs of the City of Paris.

  • Update on large companies with the creation of a Richter scale for key account startups relationships, the addition of new startup programs from large groups (HTC, Vente Privée, Ericsson, ArcelorMittal, Viadeo, Louis Vuitton, Matmut, Huawei, Valeo, Oracle, Total, L’Oréal, Vivendi, Publicis, Air France, CDC, Elior, Fujitsu, Vinci) and the update (IBM, HPE, Butagaz, Microsoft, La Poste, Orange, SalesForce).

  • The addition of a description of the vertical of the health with the specificities of startups in this sector and their ecosystem.

  • Ditto with the vertical of fintechs, prepared by Michel Ivanovsky.

  • Side support services, addition of Entr’Up around management and recruitment, Absiskey in links with research and other ideas, RateAndGo and SharingValue in providers of strategic consulting financing, 2Msens for its CapLogiciel offer, Marke-ting2Business, MyCrowdCompany, Noova and Product Hunt in marketing providers,, and Present Perfect in communication providers, Hello Hello in financial providers, ActeCil in legal providers, Dixit, Pramex and Ztp ( which replaces GeekTrip) in providers on international development, Annick de Chesnay in training and ShuFu and StartupCe in various services.

  • On the side of capital investment fund, overall update of the panorama and portfolios of large investment funds, addition of Index Ventures, creation of Kreaxi, merger of Siparex and Xange Private Equity in the table of large investment funds.

  • Various complements in the bibliography, update of glossary, removal of dead links (URLs) even if some still exist, etc.

On the other hand, I have not yet triggered the Pagination Armageddon or changed fonts, the venerable Times New Roman used in the Guide since its inception.

How to help develop the Guide?

It is possible, useful and desirable!

Your contribution for future editions can take several forms:

  • Will help me correct in the short term, spelling errors, citations of structures or activities that no longer exist or outdated data. I generally publish a few “silent releases” of the Guide over time, especially in the month following its publication.

  • By indicating your wish for improvements specific content in the guide. And, if possible, by providing sources of information and, even better, your own contributions.

  • By providing testimonials on your experience as an entrepreneur, coach or investor.

  • By offering your own content, synthetic, which could fit into the guide. I am particularly looking for them to briefly describe the innovation ecosystems of specific markets such as the smart city, tourism or edtechs.

  • In a few years, if you are very young, dashing, hyperactive and dedicated to the common cause, you will be able to apply for the competition of taking up the torch of the evolution of this Guide. I will send a cloud of green smoke to indicate when the time is right.

How to read the Guide?

With your eyes and what is left of your brain after a busy day, then a tablet if you have not put it back on the date, a smartphone preferably large format, a laptop preferably tactile, a desktop with a large 32-inch 4K screen, a large-format e-reader capable of reading PDFs, a connected fridge with its 29-inch screen in portrait mode, a connected TV also oriented in portrait mode, or papyrus if you have a 3D printer on hand. In short, you get by with the PDF which comes without instructions!


Olivier-EzrattyOlivier Ezratty is a consultant in new technologies and author ofFree opinions, a blog on digital media (digital TV, digital cinema, digital photography) and on entrepreneurship (innovation, marketing, public policies, etc.). Olivier is an expert for FrenchWeb.

Read also: The 2016 Guide for High-Tech start-ups in France