Tuesday and Wednesday was held in London the 2011 edition ofApps World, the meeting place for the European ecosystem of developers, publishers and marketers of multi-platform applications. Nearly 5,000 participants were able for two days to discuss the future of applications around two key ideas: tablets are the new holy grail of the sector and the time for monetization has arrived!
The London Olympia was the setting for multiple demos on stands, panels and other workshops with a number of major players (Nokia, Samsung, Orange, Vodafone, eBay, Philips, Spotify, etc.).
Yael Rozencwajg, Director of the Digital Media Agency Yopps was there. She draws up, via Skype, a report for FrenchWeb.