The Nurun agency has just launched the L’Oréal iPhone application

by bold-lichterman

The digital agency Nurun exists since 1995 and has acquired an international dimension: France, Southern Europe, China, North America. It employs nearly 1000 people around the world for communication actions and the development of digital applications. Its credo: to place itself “from the point of view of the consumer”.

Nurun just created and launched a new application iPhone for L’Oreal, application which is intended to be very practical with the possibility of obtaining multimedia information on the products from bar codes which are read without going through the camera, the result of very recent technology.

Interview with Jean-Pascal Mathieu, VP Strategy of Nurun