- The start-up, specializing in digital performance analysis, is targeting a turnover of 5 million euros within two years.
- In the behavioral data market, the start-up has to face many competitors, like Ogury, Sociallymap, Digitaleo, or even the American Marketo.
The Nice start-up 360 & 1, specializing in digital performance analysis, has just completed a round of funding of 1.1 million euros. Bpifrance and Starquest Capital took part in this transaction. Last summer, the company was selected by the Allianz France accelerator to benefit from the Summer Batch acceleration program.
Founded in May 2016 by Olivier Ricgard, 360 & 1 is developing a B2B advertising management platform that links on and off site behavioral data. This device allows online travel players to better manage their sales using artificial intelligence and big data. In the behavioral data market, the start-up has to face many competitors, like Ogury, Sociallymap, Digitaleo, or even the American Marketo.
“By creating 360 & 1, we had a simple objective: to give back to marketing directors and entrepreneurs control over their data and their distribution channel. This involves disintermediation, decomplexification, but also lower costs», Explains Olivier Ricard, founder and president of 360 & 1. Six months after its creation, the company claims 750 active customers.
The objectives of the Start-up
This investment should enable 360 & 1 to accelerate its development. The start-up is targeting a turnover of 5 million euros within two years.
Founder: Olivier Ricard
The head office : Nice
Activity: digital performance analysis
Funding: 1.1 million euros in December 2016
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