The last three studies to discover
[News] Browsers preferred to applications on mobile devices
News organizations have invested heavily in native apps for iOS and Android. Yet more than half of smartphone (61%) and tablet (60%) users read information primarily through web browsers rather than dedicated apps. This is what a study reveals Pew Research Center.
Only 23% of tablet users and 28% of smartphone users reported using apps to view information, while almost 15% said they used of them.
Tablet owners tend to consume news on other platforms: 54% say they read news on smartphones, 77% on their personal computer and 50% in print. 1/4 consults the news through the four channels.
Finally, it is not the portability of mobile devices that pushes its users to consume information on these devices. On the contrary, most people say they read the news on these devices at home, on average between 5 p.m. and 8 p.m. on tablets and between 8 p.m. and midnight on smartphones.
Online advertising: + 5.5% for display
Irep and France Pub have published the results of their study jointly conducted in the advertising market in the first half of 2012, showing a decrease of 4.6% in revenues in one year. The only sectors on the rise this year: Internet display with + 5.5% with 321M of investments, mobile display (+ 20.9% with 21M) and cinema (+ 10.1%). However, they only represent 1.5% of the advertising market.
France Pub, which gives its future outlook for the market, announces the continuation of the major trends observed: decline of the press (-7.5%) and continued growth, albeit slower, of the Internet (+6.4 %), to the detriment of mailing (-3.1%) and directories (-2.5%). In total, the institute anticipates a year in the red, at -1%, against an increase in expenditure of 1.9% last year.
Internet freedom in danger?
Many countries restricted internet freedom in 2011 and until May 2012, such as Iran and China, although others improved it, such as some Arab Spring countries. This is what announces ” Freedom On The Net 2012“, A report recently released by the US society for the rights of freedom Freedom House, which assessed the internet situation in 47 countries between January 2011 and May 2012.
Estonia was ranked as the country with the highest degree of internet freedom, while Iran, Cuba, and China were rated as the most restrictive. Ten other countries are considered “without freedom”: Belarus, Saudi Arabia, Uzbekistan, Pakistan, Thailand, Vietnam, Burma, Ethiopia, Bahrain and Syria.
Bahrain, Pakistan and Ethiopia are now more restrictive than the previous year. As independent voices aired their opinions on the internet, governments began their own manipulations, such as hiring internet users to write positive comments about the government and discredit the opposition.
Physical and technical attacks on bloggers, journalists and opinion leaders were also on the rise during 2011-2012. These repressive tactics, initially aimed at media professionals, are now also used against citizens.
However, the report notes improvements in 14 countries, including those that have experienced “significant regime change or a policy of openness” such as Tunisia and Libya, where the population rose in spring 2011, and Burma. . Restrictions have also been eased in other countries such as Georgia, Kenya and Indonesia, where the report notes “growing diversity in content and fewer arrests or censorship” than before.
We see that France has not disclosed its data.