The last 3 studies to discover

by bold-lichterman

[RTB] The biggest advertisers in the 3rd quarter of 2012…. Government requests on the rise according to Google Transparency…. The mobile market down 3% over the 3rd quarter…. Focus on three new studies.

[RTB] The biggest advertisers in Q3 2012

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Rubicon Project recently released a report, relayed by the 100% Media newsletter, on the expenses incurred on its Real Time Bidding platform in the third quarter of 2012.

According to the study, based on 73 billion impressions, RTB’s ad spend in the United States, Canada, France, UK, Germany and Australia increased by 20% over the period studied.

As part of this report, Rubicon Project also ranked the advertisers who made the most investments on its platform in the 3rd quarter, without revealing the amounts.

Globally, AT&T Internet ranks first. Next come American Express and Toyota. The German Zalando comes in 6th position, ahead of Google.

Also on the menu, a classification of RTB expenditure by category. The Top 10 is, this time around, dominated by new technology, finance and travel.

On the French market, Zalando, Price Minister and La Redoute are the advertisers who have invested the most in this area. Regarding the classification by category, shopping, fashion and new technologies come first.


The mobile market down 3% in the 3rd quarter

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According to the latest figures published by the firm Gartner, mobile sales worldwide fell by 3% in the 3rd quarter of 2012, compared to the 3rd quarter of 2011. In total, 428M units were sold.

However, smartphones recorded a good performance with 169M units sold, an increase of 47%. From now on, smartphones therefore represent 40% of the overall mobile market.

In this market, Samsung holds 23% of the market share, against 18.7% last year.

In terms of smartphones, the South Korean also distances its main competitor Apple with 55M units sold over the period, against 23.6M for the Apple brand.


Government requests on the internet on the rise according to Google Transparency

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In an official press release, Google pointed out yesterday a rise in requests from governments. According to the latest edition of the “Google Transparency” report, there would have been, in total, nearly 21,000 requests made by governments over the first 6 months of 2012, relating to the information of more than 34,000 users.

Of these requests, 1,791 required the removal of nearly 17,746 online content.

Over this same period, a year earlier, the Mountain View firm had only identified 15,744 government requests and 949 requests to remove content.