The last 3 studies to discover

by bold-lichterman

48% of medi @ ctifs go to social networks at work…. 62% of smartphones under Android in France…. Mobile and desktop Newsfeed boost the efficiency of advertising Facebook…. Focus on three new studies.

48% of medi @ ctifs go to social networks at work

1605998932 601 The last 3 studies to discover

Ifop has just unveiled the results of his study entitled Media @ work. Based on a sample of 2000 individuals, the online survey focuses on the use of media in the workplace. Ifop has therefore endeavored to analyze the behavior of Medi @ ctifs, a term which designates workers connected to the Internet at their workplace over the past 3 months.

First observation: “Medi @ ctifs are more and more likely to use their personal devices indiscriminately at their place of work, and vice versa. ” Indeed :

  • 64% to 71% of respondents equipped with a personal device also use it for professional purposes
  • 84% to 92% of those equipped for professional purposes also use it for personal reasons

In terms of social networks:

  • 48% of medi @ ctives go there to work.
  • However, only 16% of them say they consult them on a regular basis.
  • In addition, one in five medi @ ctif ignores the presence of his company on social networks.

54% of medi @ ctifs affirm that “consulting media in the workplace gives them a breath of fresh air during the day”, and 45% also believe that “the media are a source of inspiration for them, that ‘they regularly find there ideas to evolve, innovate in their work.

Finally, the study indicates that 54% of medi @ ctifs have already heard of cloud computing.


62% of Android smartphones in France

1605998932 946 The last 3 studies to discover

Android now monopolizes nearly 62% of the market share in France, according to the latest figures published by Kantar Media. The operating system developed by Google has recorded growth of 14.4% in the space of a year. At the same time, Apple’s iOS has fallen by 5.8%, dropping from 17.5% of market share in August 2011 to 11.7% in August 2012.

More generally, within the Europe of 5 (Great Britain, Germany, France, Italy, Spain) Android monopolizes 67% of the market share, up 20% over one year. Far behind, iOS holds only 14.6% of the shares. A score down 5% over one year.

Taking into account the United States, Australia and Brazil, Android’s share drops to 61.2% while Apple’s rises to 23.7%.


Mobile and Desktop Newsfeed Boost the Effectiveness of Facebook Ads