The last 3 studies to discover

by bold-lichterman

[Pub Mobile] Twitter in front of Facebook!…. France, 2nd in the ranking of most innovative companies…. [Europe] Boom banking services on mobile…. Focus on three new studies.

[Pub Mobile] Twitter in front of Facebook!

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According to a recent e-marketer study, Twitter is expected to generate more mobile advertising revenue this year than its Facebook counterpart.

The micro-blogging site is expected to register $ 129.7M in revenue from mobile advertising this year, compared to only 72.7M for Facebook. A trend which should however be reversed in 2013, according to the cabinet. The social network with 900M users could earn 387 million dollars next year and reach 629.4M $ in 2014, thanks to mobile. For its part, Twitter should generate $ 272.6M in revenue from this activity in 2013 and “only” $ 444.1M in 2014.

Beyond this battle between Facebook and Twitter, the giant Google should continue to dominate the mobile advertising market in the United States. In this sector, the search engine should indeed generate $ 1.4 billion this year and reach $ 3.5 billion in 2014, or 54.1% of the market share.

As a reminder, in the United States, the mobile advertising market is valued at $ 2.61 billion but could quickly reach $ 12 billion by 2016.


France, 2nd in the ranking of the most innovative companies

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Forbes published last Friday the second edition of its ranking of most innovative companies. Leading the way is cloud computing and CRM specialist Salesforce. On the second and third step of the podium, then appear Alexion Pharmaceutical and Amazon.

Chinese Baidu, meanwhile, is in 5th position. A good performance in terms of the ranking of Google and Apple. The two American giants are only found in 24th and 26th place in this top 100, whereas they were respectively in 7th and 5th place the previous year.

Apple and Google, however, do better than Microsoft which is simply absent from this ranking.

Despite these (bad) surprises, the United States places 43 companies in this top 100. Far behind, but in second position all the same, France has 9 companies in this ranking. We thus find the group Pernod Ricard (15th), Danone (25th), Essilor International (28th), l’Oréal (34th) Dassault Systemes (40th), Technip (41st), LVMH (71st), Christian Dior (88th) and finally Air Liquide in 96th position.

To establish this ranking, Forbes relied on a financial calculation which notably takes into account the ability of companies to open up beyond their existing activities. Well-ranked companies are also those that have incorporated an innovation bonus into their market capitalization.


[Europe] Mobile banking boom

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According to the latest figures released by ComScore, in the Europe of 5 (France, Germany, Italy, Spain and the United Kingdom), nearly 30M mobile users accessed their bank accounts from their smartphone last July. A figure up 85% compared to the same period the previous year.

The United Kingdom has the largest number of followers, with 7.3M smartphone owners who connected to banking services during the period studied. In third position, Spain posted the strongest growth, with an increase of 113%.

France, for its part, is on the second step of the podium, with 6.9M mobile users who connected to a banking service from their mobile last July.