The last 3 studies to discover

by bold-lichterman

More interactive, the programs radio are boosted by the web…. At work, 12% of employees already use tablets, according to Forrester…. [US] The use of tablets as an additional source of audience for television…. Focus on three new studies.

More interactive, radio programs are boosted by the web

As part of a study ” 2011-2011 radio year review“, Médiamétrie looked into the strong social dimension that has marked this media in recent months.

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The survey thus indicates that:

  • 45% of those aged 15 and over have already come into contact with a radio station
  • 24% of the population prefer the radio website or blog while 17% use emails
  • On the social media side, those under 25 are also in favor of Facebook and Twitter, with 20% of young people using these networks.

In terms of uses, the study underlines that today, 41.7%, or more than 22 million people aged 13 and over, have already listened to Radio via the Internet. A figure that would have doubled in the space of 5 years.

Beyond live listening, Catch up also continues to develop. Indeed, according to Médiamétrie, 16 to 17 million podcasts are downloaded each month, and 78% of them are listened to.

This growth would be driven in particular by the democratization of new mobile media.


At work, 12% of employees already use tablets, according to Forrester

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According to a recent study published by Forrester and relayed by Techcrunch, today nearly 66% of employees use at least two different devices at work, including desktops, laptops, smartphones and tablets. 16% even said they used at least four different terminals.

High figures but which are still surprising, because in the previous study published in February, 75% of respondents said they used at least 2 different devices. The percentage would therefore have fallen in the meantime.

Another key figure from the study: nearly 12% of respondents say they use a tablet at work, against 7% in the previous study.

The survey on the European and American markets also looked at the BYOD (Bring your own device) trend. The firm indicates here that 54% of organizations surveyed are now working to develop a comprehensive policy to encourage employees to bring their own devices.


[US] The use of tablets as an additional source of audience for television

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According to a study by The Division Group relayed by Emarketer and the 100% media newsletter, using the tablet does not cannibalize television viewing.

The survey carried out this summer in the United States even shows that the use of tablets is a source of additional traffic for television, especially among 18-49 year olds, who are 39% to say they have watched more television since they have a tablet.

46% of respondents say they watch television as much, while 15% believe that they watch TV programs less.

Overall, 88% of adults with a tablet say they use this mobile device while watching TV.