The French spend an average of 1h22 on social networks per day
The social media management tool Hootsuite and the We Are Social agency have published their 2018 Annual Digital Report, which delivers the latest digital and social media trends around the world. This 7th edition covers 230 countries and offers a wealth of information in terms of penetration and uses in France and around the world. Here are the main lessons:
Internet and social networks: out of 4 billion Internet users in the world, 80% are active on social networks
• The number of Internet users in 2018 now stands at more than 4 billion (more than half of the world population), up 7% over one year (more than a quarter of a billion new users in 2017)
• More than 3 billion people around the world use social networks (an increase of 13% over one year). More than 9 in 10 access it via mobile devices.
• There are 11 new social media users every second. Almost 1 million people a day took their first steps on social networks in 2017.
• It is not only the number of Internet users that has increased over the past 12 months, but also the time spent on the Internet. The average Internet user spends around 6 hours a day using internet-connected devices and services, which represents around a third of their time outside of sleep!
• If we multiply it to the 4 billion Internet users in the world, we will pass the dizzying bar of one billion years online in 2018, including 365 million on social networks.
In France, 88% of the population uses the Internet; 58% are active users of social networks
• 88% of the population uses the internet, ie 57.3 million individuals
• Half a million new Internet users connected for the first time in 2017
• The desktop computer remains the most used medium, recording 59% of the traffic. The trend is however downward in favor of mobile which is growing by 49% to now record a third of internet traffic.
• If we break down by type of activity, the mobile now supplants the computer for visiting social networks, online games, watching videos.
• 38 million French people, or 58% of the population, connect to social networks each month, an increase of 2 million compared to last year
• The French Internet user spends an average of 1h22 every day on social networks
• Regarding the most active social platforms among the French, Youtube takes first place, followed by Facebook, Facebook Messenger, Instagram and Twitter
• Facebook has 38 million monthly active users (+ 6% vs. 2017). 82% of these use their mobile to access it. Women represent 51% of profiles.
• The most represented age group at Facebook is the 25-34 year olds, comprising nearly 10 million accounts. The 18-44 year olds represent a third of the profiles.
• Instagram now has 14 million monthly active users, or 22% of the population, 54% of whom are women
• More than 48 million people have a mobile. 98% of the population connects while on the move. 3G and 4G broadband represent 83% of mobile connections.
• Messaging, watching videos, online games, banking services, maps are mobile uses that are now well established among the French
• 61% of French Internet users have bought a product or service online, mainly in the fashion and beauty, travel and leisure categories
The full study can be found here:
Internationally: Africa drives growth, Filipinos champions of social networks!
• Africa is the continent which has experienced the fastest growth of Internet users: more than 20% in one year!
• Regarding social networks, Saudi Arabia is experiencing the fastest growth, with 32% of new users of social networks in 2017 (just behind, is India with 31% growth).
• For the third year in a row, the Philippines retains its first place in terms of time spent on social networks, with a daily average of 4 hours per user, followed by Brazil.
• One of the factors for the growth of the internet and social networks is the increase in the number of older users who have joined social platforms. Thus, on Facebook alone, the number of users aged 65 and over has increased by almost 20% over the last 12 months.
• The number of teens using Facebook has also grown, but to a lesser extent, with a 5% growth in users aged 13 to 17.