The Facebook crisis, symptomatic of its disenchantment by Gregory Pouy

by bold-lichterman

You will not fail to notice that yesterday, almost everyone, the media first, posted a message explaining that private messages from 2007 to 2009 on Facebook had been made available publicly on public profiles .

Whether true or false (Facebook strongly denies), what I find interesting is more to analyze the reasons for this crisis.

1. The viralization of information: everything is going faster and faster. The media shot the ambulance extremely fast without being able to really verify the information, which has the consequence of having made the information credible to Internet users (“if it’s in the world, it must be true …”)

The speed of information is such that it is sometimes complicated for journalists to carry out an in-depth investigation on a subject such as that where you have to know how to be reactive.

2. The fall of borders: the information disseminated in France arrived fairly quickly in the American media and therefore generalized the crisis. If it was necessary to verify it, the French media can have influence across the Atlantic.

3. The predominant place of Facebook: Almost 1 billion members later… Facebook is everywhere among Internet users and is widely used, so we understand that they are afraid when information like this comes out in the press.

If Facebook is right (I myself am surprised to see the messages that people have been able to share with me on my public profile (mobile number, personal address, etc.)), this would therefore mean that Internet users do not realize the sensitivity of information shared on the social network… or in any case, they did not realize before 2009.

4. Facebook’s disenchantment: I believe this is ultimately the most important information about this crisis. Facebook is seen more and more as a “Big Brother” that people don’t trust. No one waits to find out whether this is true or not, Facebook generates disenchantment and fear.

Yesterday, we read messages such as “I understand why I left Facebook” or “Facebook still gives me a reason to hate them”

Moreover, even if Facebook manages to prove that this information was false, the damage is done (it reminds me of the Dominos Pizza crisis in 2009) and in the minds of Internet users, we will have to be wary of all that more of the social network and what we share online.

It’s interesting to see that despite the denials, internet users don’t trust it and this has a lot of importance for understanding the future of Facebook.

The stock market entry has already done a lot of harm to Facebook and many specialists are already seeing Facebook slide into a new life that could be compared to the yellow pages, i.e. a place where you have to be present but not really where we share personal information.

Grégory Pouy is a digital marketing specialist

His blog:

Twitter: @gregfromparis